Boston, MA -- (SBWIRE) -- 12/04/2013 -- In 2013, the current value growth of cat food is predicted to be fuelled by two important developments that took place from the end of 2011 onwards. The most important factor for growth was the launch of a number of significant products in the category; most notable examples being Purina Cat Chow and the relaunch of Purina Friskies, both by Nestle Purina, at the end of 2011, and the launch of a number of new products by other companies such as Hill's Mature Sterilised Cat by Mopsan under...

Euromonitor International's Cat Food in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Cat Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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