Boston, MA -- (SBWIRE) -- 08/22/2014 -- The key 2013 cat food trends will continue in 2014. In the last quarter of 2013, retailers began to run out of supplies of domestic and imported brands and this situation will extend to 2014. Domestic producers are unable to maintain a steady offering of products due to the delays generated in the adjudication of foreign exchange resources for importing raw materials, such as corn gluten. As a result, cat food has been subject not only to skyrocketing price increases but also to rationing, with some retailers establishing a maximum amount of purchases per person.

Competitive Landscape

Overall, continuity for cat food is expected in 2014 with brands' and companies' value shares expected to show no major changes. Nonetheless, the scarcity of imported premium brands is expected to be exacerbated in 2014 with importers dealing with more limitations in regard to the allocation of foreign exchange currency. In light of this, mid-priced and economy brands are projected to outperform premium brands; nonetheless, this will not have a major impact on the overall value share distribution of the companies involved in cat food.

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Industry Prospects

The wide gap existing between unprepared and prepared cat food, and the fact that the cat population is increasing at a sustainable rate, are solid signs that cat food has enough room to expand over the forecast period. Moreover, with companies and non-profit organisations promoting cat adoption and highlighting the benefits of cat owning, it seems imminent that new cat owners will enter the category thus supporting growth in commercially prepared cat food. Nonetheless, the development and introduction of new products will depend on the extent to which companies can enjoy more flexibility in regard to accessing foreign exchange currency; a situation that is not predicted to be favourable in the short term.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Venezuela market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cat Food in Venezuela?
- What are the major brands in Venezuela?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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