Champion Oil

Champion Oil to Break-In Engines at SEMA

Champion Oil announced today that with the help of top-tier engine builders, has developed engine oil specially designed to reduce the potential of engine failure during hard break-in. The new oil will be featured at the upcoming SEMA Show in Las Vegas.


Las Vegas, NV -- (SBWIRE) -- 07/05/2012 -- The new formulation is based on the performance achievements of Champion Oil’s current PowerShield® Engine Assembly Lube & Oil Booster product. This proprietary technology contains unique high levels of zincthiophosphates, in combination with Champion’s proprietary TVS® (Thermal Viscosity Stabilizer), which extends oil film capacity for proper ring seating.

Professional engine-builders that use Champion PowerShield® Break-In Motor Oil will experience the difference provided by numerous barriers of protection. This new product is field tested and suitable for use in all high performance and racing type engines especially those using flat tappet and/or roller cams operating at high RPM's and requiring high-pressure valve springs.

The Specialty Equipment Market Association (SEMA) is a trade association that consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. The SEMA Show each year is the premier automotive specialty aftermarket products trade event in the world.

In addition, the SEMA Show, held at the Las Vegas Convention Center, provides attendees with educational seminars, product demonstrations, special events, networking opportunities with more than 2000 display booths and over 1,500,000 square feet of display area. This year the SEMA Show is held October 30th thru November 2nd.

About Champion Brands, LLC
Champion Brands, LLC, is a globally recognized industry leader in specialty lubricants for over 55 years. Champion Brands, LLC also produces and blends over 300 products including fuel, oil, engine additives, and lubricants for the automotive, racing, heavy truck, agricultural, industrial, and specialty markets. For more information about Champion Break-In Oil contact your nearest Champion distributor, or call Champion at 800-821-5693 or 660-885-8151. Champion Brands, LLC; 1001 Golden Drive, Clinton, MO, or go to or on Facebook at