Albany, NY -- (SBWIRE) -- 10/28/2014 -- Brands should prioritise the young consumer market (both consumers in their 20s and children) to cultivate cheese consumption habits. In the adult market, cheese for snacking is an opportunity.

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Table of Content

Introduction

Definition
Methodology
Abbreviations

Executive Summary

The market
Market size and forecast
Figure 1: Retail market size of cheese in China, by volume, 2009-19
Figure 2: Retail market size of cheese in China, by value, 2009-19
Market segmentation
Figure 3: Share of retail value of cheese in China, by segment, 2012-19
Companies and brands
Figure 4: Share of value in China’s cheese retail market, by company, 2012-13
The consumer
How well cheese is accepted by Chinese
Figure 5: Cheese purchasing rate, July 2014
Reasons for not buying cheese
Figure 6: Reasons for not buying cheese, July 2014
Popularity of different cheese products in China
Figure 7: Usage frequency of different types of cheese, July 2014
How consumers eat cheese at home
Figure 8: Ways to eat cheese at home, July 2014
Attitudes towards and usage behaviour of cheese
Figure 9: Consumer attitudes towards and usage behaviour of cheese, July 2014
Consumers’ perceptions of cheese, milk and yoghurt
Figure 10: Consumer perception of cheese, milk & yoghurt, July 2014
Interests in cheese product innovations
Figure 11: Consumer interests in cheese product innovations, July 2014
Key issues
How could brands encourage cheese usage among the young generation?
Cheese for adult snacking has great growth potential
Marketing cheese for children to parents and leverage children’s influences
What we think

Issues and Insights

How could brands encourage cheese usage among the young generation?
The facts
The implications
Cheese for adult snacking has great growth potential
The facts
The implications
Figure 12: Examples of yoghurt-like soft cheese dessert products, China, 2014
Figure 13: Examples of cheese products innovations for snacking, global, 2013-14
Marketing cheese for children to parents and leverage children’s influences
The facts
The implications
Figure 14: Examples of cheese innovations on packaging and shapes to attract children, China and Poland, 2014

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