Seattle, WA -- (SBWIRE) -- 11/12/2019 -- Cheese powder is essentially dehydrated cheese, which is manufactured and marketed in different types such as cheddar, parmesan, mozzarella, and others. Although the most common cheese powder is of cheddar, it can be of Swiss, sharp, and few others. It is commercially produced by melting fresh cheese, followed by spraying it through a hot dryer to get thick powder. Cheese powder offers a unique combination of taste, flavor, functionality, and convenience in products such as sauces, dips and dressings, snacks, and ready-to-eat meals. Cheese powder has longer shelf life and offer ease in handling, which is why it is gaining popularity among consumers compared to other cheese products.
Market Dynamics- Drivers
Rapidly growing processed food industries and shifting consumer preference towards convenience food are expected to drive growth of global cheese powder market during the forecast period.
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Market Dynamics- Restraints
However, stringent government policies imposed on use of food ingredients is expected to restrain growth of the global cheese powder market. For instance, 21CFR133.113 by the U.S. Food and Drug Administration (FDA) on cheddar cheese and related products is one of the regulations imposed on food products. Under this regulation, if pasteurized dairy ingredients are used then the phenol equivalent value of 0.25 gram of cheddar cheese should not more than 3 micrograms. Moreover, growing prevalence of diabetes, heart diseases and obesity are also factors restraining growth of global cheese powder market over the forecast period.
Global Cheese Powder Market Taxonomy:
On the basis of product type, global cheese powder market is segmented into:
- Cheddar
- Parmesan
- Mozzarella
- Blue
- Gouda
- Others
On the basis of application, global cheese powder market is segmented into:
- Sauces, dips & dressings
- Bakery & Snacks
- Confectionary
- Ready-to-Eat meals
- Others
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On the basis of product type, cheddar cheese segment held the dominant position in the global cheese powder market in 2016 and is expected to maintain its dominance during the forecast period. This is owing to increasing use of cheddar cheese powder over others in sauces, dips & dressing, bakery & snacks is fueling growth of this segment in global cheese powder market.
On the basis application type, sauces, dips and dressings segment accounted for the largest market share in global cheese powder market, followed by bakery & snacks segment in 2016. This is owing to increasing demand for cheese powder in sauces, dips & dressing in order to get required flavor & appearance of the food.
Global Cheese Powder Market Outlook:
Among regions, North America accounted for largest market share in global cheese powder market in 2016. This is owing to high presence of cheese powder manufacturers and growing preference for convenience food in the region. According to the Canadian Dairy Information Center, per capita consumption of cheese in Canada was valued at 12.7 kg in 2015, which further increased to 13.4 kg in 2016.
Europe is projected to witness significant growth in global cheese powder market over the forecast period. Key players in the region are launching new cheese powder products to enhance their market presence. For instance, in June 2017, Lactosan-Sanovo Ingredients Group launched a new Edam cheese powder, which is produced from cheese with microbial rennet.
Middle East imports most of the food products from other regions due to limited fertile land and water. Furthermore, regional government authorities in this region has taken bold initiatives to lower rate of obesity. In 2016, the Israel Ministry of Health launched a policy to promote healthy eating and set up a committee to define the required labeling legislation. Healthy nutrition standards are forcing food manufacturers and importers to affix red labels on foods that exceed maximum levels of sodium, sugar or saturated fats. Such activities are projected to restrain growth of cheese powder market in Middle East.
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Competitive Landscape:
Key players in the market are focused on various growth strategies such as merger and acquisition, in order to gain competitive edge in the market. For instance, in 2016, ADM acquired Wild Flavors and Specialty Ingredients to enhance ADM's product portfolio in food ingredients market.
Key players operating in the global cheese powder market are Archer Daniels Midland Company, Kraft Foods Group, Inc., Kerry Group PLC, Aarkay Food Products, Land O'Lakes Inc., Lactosan A/S, Commercial Creamery Company, Kanegrade Limited, and All American Foods.
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