A Fast Local Refrigerator Repair

Chicago Small Business Owner Leverages Web Technology to Better Serve Customers


River Grove, IL -- (SBWIRE) -- 05/27/2015 -- The fierce competition among Chicagoland small business owners hasn't thwarted Scott Steik's dream to grow his suburban-based refrigerator repair company, A Fast Local Refrigerator Repair (AFLRR). After 13 years of hard work to run his business and author his website, FixMyFridge.net, Scott learned that the recipe for small business success is simple: provide above average customer satisfaction both on and offline.

With over a decade of refrigerator repair experience and customer service training, Scott knew that his approach to online communication had to match his commitment to quality customer service in the customer's home. As a result, AFLRR officially re-launched a new, mobile-friendly website and blog in May 2015.

Using internet technologies such as Google Analytics, WordPress, and a proprietary online Customer Satisfaction Survey, Scott analyzed the relationship between online customer interactions and his customers' overall satisfaction with his service: "One thing I can say for certain is that my customers care about the quality of service, above all else, both on and off line." AFLRR's customer service has proven to be top among industry competitors (a quick scan of the company's online review sites is clear proof of their commitment to customer satisfaction), but the website needed a fresh redesign to stay current with mobile trends.

According to Mr. Steik, nearly 40% of his customers were visiting the website from a tablet or smartphone device, making the site's usability on small screens one of his top website redesign concerns. AFLRR implemented a responsive website design in April 2015, and the results have improved his site performance for mobile users. The new website offers mobile users an easy to use call button, online submission form, and consolidated menu that caters to smartphone navigation.

As part of the company's goal to provide the best customer service possible before, during, and after the repair process, AFLRR also launched a customer satisfaction survey, which is used to collect valuable feedback about their refrigerator repair services. "My goal is to listen to what customers want, and take every opportunity to improve my service when necessary," says Scott.

AFLRR also connects with customers via their new FixMyFridge.net blog, which features important information about refrigerator care and maintenance, as well as a bonus category on local events and special interests.

With refrigerator repair service within 24 hours in most cases and a website aimed to communicate with residents throughout Chicagoland, A Fast Local Refrigerator Repair truly lives up to its name.

For more information about AFLRR and the FixMyFridge.net Refrigerator Repair Blog, visit the website here.

About A Fast Local Refrigerator Repair
A Fast Local Refrigerator Repair specializes in refrigerator repair and maintenance for major appliance brands such as Amana, KitchenAid, Whirlpool, GE, Jenn-Air, Sears, and much more. While most appliance repair companies stretch themselves thin trying to master every single appliance type, AFLRR focuses on mastering refrigeration problems big and small. AFLRR provides same day and emergency refrigerator repair throughout Chicagoland including, Arlington Heights, Chicago, Des Plaines, Downers Grove, Elmhurst, Naperville, Oak Park, Schaumburg, Wheaton, and more.