Boston, MA -- (SBWIRE) -- 11/12/2014 -- Foreign brands of adult apparel are the ones most actively introduced in previous years. However, in 2013, there was an increase in the ventures of local companies to bring international childrenswear brands in the country. Retail Specialist Inc Group, for instance, made the US brand Justice available locally. Stores Specialists Inc, meanwhile, expanded its portfolio of international labels as it now holds the franchise to the American brand, Aeropostale. French brand, Petit Bateau, on the other hand, was brought in by domestic company, Adrenaline Group of Companies. This development provides insight into the confidence of these companies on the willingness of consumers to upgrade in their purchases even in childrenswear which have a relatively shorter replacement cycle.

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Competitive Landscape

Lifestyle Concepts Co Inc maintained its leadership in childrenswear with value share of 9% in 2013. The company which owns the home-grown brand, Gingersnaps, likewise earned the biggest increase in value sales in 2013 at 13%. Offering maternity apparel, the company is able to introduce to prospective mothers early on, its line of childrenswear. It is thus, able to build familiarity and better recall for its brand even before mothers give birth. The company's products are also accessible to consumers with a wide network of stores concentrated mostly in Metro Manila and including major cities in key provinces.

Industry Prospects

Local companies are expected to be more active in bringing in foreign apparel brands that cater to teenagers than those that focus on babies and toddlers alone. This is because teenagers are increasingly becoming fashion-savvy and aware of international brands through their exposure to blogs and social media. Introduction of foreign brands specialising on baby and toddler wear, however, is predicted to be limited due to its smaller opportunity for growth as it is expected to be patronised mainly by those belonging to upper-middle to high-income groups.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Childrenswear in Philippines?
- What are the major brands in Philippines?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

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