Albany, NY -- (SBWIRE) -- 02/12/2014 -- As an emerging publishing industry, digital publishing is characterized by digitization of content production, management process and product form as well as networked communication channels.
With the rapid evolution of the Internet and digital technology in recent years, China digital publishing industry has entered a fast development stage. In 2002-2012, the revenue herein presented a CAGR of 61.6%. In 2013, bolstered by favorable policies, MPR and big data, the total revenue of China digital publishing industry exceeded RMB260 billion and is expected to reach RMB350 billion in 2014.
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Meanwhile, Chinese digital publishing products are enriched, including Internet-based e-books, digital newspapers, digital publications based on mobile phones and other mobile terminals. In 2012, China's Internet journals, e-books (including original network publications) and digital newspaper (excluding mobile newspaper) generated the cumulative revenue of RMB5.773 billion, while mobile publishing created as high as RMB48.65 billion.
In addition, the traditional publishing sector begins to turn to digital publishing. In 2013, China introduced the first batch of 70 digital publishing transformation demonstration institutions, a stimulus for digital transition of the publishing industry. In 2014, the transformation demonstration will continue to be the focus of the industry.
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The concentration capability of China’s digital publishing is growing. In 2008, China established the first digital publishing industry base - Shanghai Zhangjiang National Digital Publishing Base, followed by the bases in Chongqing, Hangzhou, Hubei and Hunan. By the end of 2013, China had already founded 12 national digital publishing industry bases located in six regions except Northeast China.
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They are primarily used to advertise products and services, identify sales opportunities and ensure brand monitoring. Budget allocations to digital media marketing are expected to increase over the forecast period (2013–2017). During the review period (2008–2012), worldwide digital advertising expenditure rose from US$53.7 billion in 2008 to US$95.7 billion in 2012, at a CAGR of 15.52%. It is expected to nearly double between 2012 and 2017 to reach US$168.4 billion, after registering a forecast-period CAGR of 11.34%. The popularity of social media and growth in smartphone and tablet usage has created new opportunities for digital advertising. During the review period, digital advertising has progressed with the introduction of dynamic messaging and interactive video.
China Digital TV Transmitter Industry Report, 2013
Digital TV and digital home industrial scale has expanded rapidly. During the 11th Five-Year Plan period, DTV-oriented audio-visual industry sales rose from 396.7 billion yuan to 1.0039 trillion yuan. The 12th Five-Year Plan indicates that compared with 2010, audio-visual industry sales value will double by 2015 to 2 trillion yuan, with compound annual growth rate of about 15%.
This will bring transmission equipment (including transmitter) suppliers a broad market. In addition, the promotion and application of the Next Generation Broadcasting Network (NGB) in China will also fuel the demand for high-tech transmitters.
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Next Generation Digital Entertainment - CDN Delivery - DRM Challenge - Market Forecast 2013 - 2018
The digital entertainment market is poised to reach a new stage in its evolution with the coming pipeline of next generation applications and solutions. The increased usage of CDN, DRM, and RCS in the digital media and entertainment markets has led to a revolution of content consumption among consumers. Higher bandwidth, low cost digital devices, most notably smartphones and tablet devices, have rendered long-standing issues such as connectivity, user interface, and data-speed problems of the past.
This research first evaluates the industry value chain and players and then focuses on market drivers, challenges, and opportunities. The report's market dynamics section evaluates the four screen strategy and analysis including preferences, location preferences, sequential sharing, user response rates, ad clutter, unaided ad recall times, and the impact of social media.
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