Faced with this game-changing competition, domestic brands need to further consolidate their existing advantages, such as penetration in lower tier cities and flexible pricing.
Albany, NY -- (SBWIRE) -- 11/25/2017 -- The number of theme parks across China has enhanced over the past few years. In 2016, the theme parks market saw several significant changes due to the rising interest from international theme park brands. Furthermore, the opening of Shanghai Disneyland also acted as a motivating factor for the concerned sector. Market Research Hub (MRH) has included a fresh report titled "China Theme Parks- November 2017", to its vast database. This report aims to educate the readers about the market competitiveness along with recently sanctioned theme park plans across different cities in China.
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The research report is a wonderful compilation of evaluated data and figurative knowledge. This study starts with the executive summary which discusses best- and worst-case forecast of the market value of theme parks, China, 2012-22. Later on, details about companies and brands such as market share by value for the year 2015 and 2016, is carefully presented in the report. The consumer behavior is also studied through a figurative data offering frequency of theme parks visiting for the month of August 2017. It has been analyzed through the report that, the availability of Disneyland has overshadowed other parks in the nation. Furthermore, food and drink, as well as merchandise purchase, is rated the most popular.
The later section of the report discourses details about the primary issues and insights. Under implications, the response of domestic theme park operators towards international rivals is precisely studied in this report section. Moreover, the in-park dining experience is seen as an innovation opportunity. Considering the market scenario, the future is quite bright for China theme parks sector. Rapid growth in the following five years is very much predicted by analysts. As per market size and forecast, the year 2016 was a strong phase for the Chinese theme parks market. The reader can learn about market value as well as the volume of theme parks recorded for the period, 2013-17, easily from this smart report.
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Currently, the various market drivers for the Chinese theme parks market include favorable government policies, spending priorities on Travel and entertainment, international brands offering consumers better park experience and local enthusiasm for the development of theme parks. This research report also includes details linked to competitive strategies, visiting frequency, visiting companions as well as reasons to visit theme parks, in a broad and in-depth form. A deep focus on the various players from the China theme parks market is also presented for better understanding the overall scenario.
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