Pune, India -- (SBWIRE) -- 03/20/2018 -- Market Overview:
Real and Compound Chocolate Market in China has witnessed a substantial growth over the last few years.
There has been introduction of premium chocolates and other innovative chocolate products which involves combinations of high quality and healthy ingredients which in turn enhances the sales of real and compound chocolate in China. China possesses an ancient culture steeped in traditions— grounded principally on respect, relationships, and rituals—the main aim of which is preserving harmony within one's family, friends, colleagues, and society. Gifts play an important role in driving the sales of chocolate in China.
Also, personalization has been an emerging and popular concept noticed in the chocolate industry. The customization includes special items with customized packaging. The compound chocolate delivers the flavor of cocoa at a greatly reduced cost owing to inexpensive nature related to vegetable oil. Tempering is not required for many cocoa butter alternatives; as it is easier to attain desired glossy texture. Such factors are anticipated to drive the Chinese compound chocolate market growth over the forecast period.
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Latest Industry Updates:
July 2016 Mars has announced a strategic collaboration with China's Alibaba group- to improve its sales & customer service in China. Under the agreement, Mars will set up an integrated online & offline business model with Alibaba. Six of its brands - dove, snickers, m&m's, extra, pedigree & royal canin will be available on Alibaba platforms
October 2016 Mondelez International is looking forward for expanding into the China chocolate market. The company is partnering with Milka, a European chocolate brand. Milka Milk Chocolate, Milka Dark Chocolate, Milka Hazelnut Milk Chocolate and Milka Cream Filling Milk Chocolate.
June 2016 Mondelez has renewed its global strategic partnership with Facebook, one of the world's largest mobile platforms. The companies will work together to leverage & innovate around consumer insights & Messenger to create more meaningful mobile-first experiences between people & brands.
April 2016 Mondelez has entered into strategic e-commerce partnership with Alibaba Group. Through this partnership, the company expands its presence in China by the introduction of e-commerce platform in the regional market.
June 2016 Nestle S.A. has collaborated with Alibaba Group Holdings Ltd, to increase its e-commerce sales
February 2016 Puratos N.V. and the European Investment Bank (EIB) have signed a loan deal of EUR 40 million. The EIB loan will allow Puratos to sustain its key R&D activities, fostering innovation and reinforcing its leading position in a competitive market
Competitive Analysis:
Key players are promoting mostly in supermarket of China, particularly in hypermarkets, where they can display huge varieties of their product line. Finest supermarkets in China feature some form of in-store promotional display for chocolate product line. Promotions staff offers customers samples and also provide them with product information such as ingredients, formulation and others.
Key players also use social media such as facebook, twitter, snapchat, instagram, and other media to reach various types of customers. Also, endorsing celebrities with huge fan following have bigger scope to promote the various chocolate products. Key players are also investing in advertising products on various magazines, newspaper, so as to connect to consumers even in rural and semi-urban area.
In addition, the manufacturers focus on effective packaging design as it has noticeable impact on consumers' shopping behavior. Packaging plays a significant role in product marketing for any business that makes or sells products and act as selling point for many consumers by delivering a sense of quality and reflect the product's brand image.
The key players profiled in China real and compound chocolate arep: Mars Inc. (U.S.), Mondelez International, Inc. (U.S.), Hershey Co. (U.S.), Nestle SA (Switzerland), Puratos Group (Belgium), Ferrero (Italy), Barry Callebaut (Switzerland), Jieshou Zhaolong Foods Co, and Yake (China) Co.
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Market Segments:
Chinese Real and compound chocolate market has been divided into main ingredients, type, form, application, packaging, category, distribution channel and Region
On the Basis of main ingredients of real chocolate: Cocoa beans, Cocoa paste, Cocoa butter, fat & oil, Cocoa liquor, and others
On the Basis of type of real chocolate: Dark, milk, and white
On the Basis of form of real chocolate: ball, cartoon, pieces/flakes, bar, and cube
On the Basis of application: bakery/pastry, food & beverages, personal care, nutraceuticals and others
On the Basis of packaging of real chocolate: single/multiples, boxed, family block
On the Basis of category of real chocolate: boxed assortments, countline, tablets, chocolate confectionery and others
On the Basis of distribution channel of real chocolate: store-based and non-store based
On the Basis of main ingredients of compound chocolate: Cocoa powder, non-cocoa powder chocolate, vegetable fat & oil, fillings, and others
On the Basis of type of compound chocolate: Dark, milk, white and filled
On the Basis of form of compound chocolate: Piece, paste, cube, cartoons
On the Basis of application of compound chocolate: Bakery/pastry, food & beverages, personal care, nutraceuticals and others
On the Basis of packaging of compound chocolate: single/multiples, boxed, family block
On the Basis of category of compound chocolate: Boxed assortments, countline, tablets, chocolate confectionery and others
On the Basis of distribution channel of compound chocolate: store-based and non-store based
On the Basis of Region: Southeast, East, Central, South, Northeast and southwest