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Cider/Perry in Hungary - New Market Report

Fast Market Research recommends "Cider/Perry in Hungary" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 11/19/2014 -- After the successful launch of the first products in the category of cider in 2011, the sustained boom recorded in sales of cider continued to build unabated throughout 2012 and 2013. Cider has so far been a major success, gaining many consumers, especially women, from other alcoholic drinks and even non-alcoholic drink categories. In addition to the rapid expansion of the existing key brands Somersby and Strongbow, several new imported products have been launched in the category in recent years and these have so far met with outstanding success.

Competitive Landscape

Carlsberg Hungary Kft continued to dominate cider/perry in 2013 with its Somersby brand holding a 60% volume share. Somersby assumed the leading position in the category at the launch of the cider category as its sweet flavour suits the tastes of the majority of Hungarian consumers. Heineken is developing quickly in the category with its Strongbow Gold brand and it had already generated a 25% volume share by the end of 2013. Parador Kft has maintained third position since 2012 with its Fizz, Sherwood and Bulmers brands. Various smaller imported brands have been introduced into the category, but none of them has been able to assume leadership in the category yet, mainly due to their higher unit prices and weaker promotional presence.

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Industry Prospects

The dynamic growth being recorded in sales of cider in Hungary is expected to slow down during the forecast period as the category edges closer towards saturation and maturity sets in towards the end of the forecast period. The number and variety of brands available in the category and the already quite high levels of competition can thus be expected to continue increasing. Hungarian consumers are set to become increasingly accustomed to the availability of cider in both on-trade and off-trade outlets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Hungary market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cider/Perry in Hungary?
- What are the major brands in Hungary?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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