Boston, MA -- (SBWIRE) -- 10/06/2014 -- Cider/perry recorded impressive growth in Norway 2013, with much of the growth driven by brands without added sugar and brands which are drier and less sweet. The increasingly broad range of products available in cider/perry in Norway has caught the attention of various consumer groups such as those who are paying attention to their calorie intake and beer drinking men. Low calorie cider is by now regarded as a perfectly acceptable alternative to wine and these products have so far been very successful among those Norwegian people who want to drink alcohol with fewer calories. In addition, product innovation has been strong in cider/perry in recent years and this has resulted in drier and less sweet varieties of cider becoming more popular in general. Such types of cider are generally more popular among consumers aged over 25 and are often considered to be a refreshing alternative to beer. Furthermore, the rising popularity of English and Irish cider brands through on-trade channels culminated in high growth rates in the category during 2013.

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Competitive Landscape:

Hansa Borg Bryggerier led cider/perry in 2013 with a 40% volume share through the Grevens brand, followed by Ringnes AS with 34% through the Somersby brand. As the two largest beer breweries in Norway and the companies which historically made the strongest commitment to developing sales of cider in Norway, it is unsurprising that these two companies would also lead cider/perry at the end of the review period. In addition, these companies have major advantages in terms of national coverage, distribution and on-trade presence.

Industry Prospects:

Cider/perry remains a very dynamic alcoholic drinks category in Norway and positive growth is expected to remain a feature of the category throughout the forecast period. Both Hansa Borg Bryggerier and Ringnes are expected to focus on cider/perry commitment in this category, as both seem aware of the profitability in this category. Considerable levels of product innovation in terms of flavours, sugar-free variants and dry ciders are expected to support growth in cider/perry during the forecast period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Norway market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cider/Perry in Norway?
- What are the major brands in Norway?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
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- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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