Boston, MA -- (SBWIRE) -- 11/26/2014 -- For the second consecutive year, cider sales posted a decline in total volume (-5%) which represents a four percentage point drop from the CAGR of the review period. Historically, total volume sales of cider (perry sales in Uruguay remained negligible) alternated between positive and negative growth rates, in all cases reflecting the variations in domestic production. 2012 with a sharp volume decline of -11% followed by the poor performance of 2013 which marked the end of consumption pegged to domestic production and shows consumers switching to other types of more expensive alcoholic drinks as the collective purchasing power keeps growing in real terms.

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Competitive Landscape

Share rankings did not change in the last decade and Sublimar SA with 21% volume share in 2013 remained in the lead over Bodegas y Vi?edos Santa Rosa (17%) and Bodegas Angel Fallabrino SA (10%). These three companies? products are among the few that remain available around the year but face increased competition by small producers who crowd the market every year from mid-October to January when historically most of the cider sales are performed. These small producers, with brands that may disappear from one year into the next nevertheless continued to account for more than 40% of the sales in 2013.

Industry Prospects

It is expected that after the significant drop in total volume sales of 2012 and 2013, growth rates will tend to flatten out during the forecast period resulting in marginal average volume growth. Consumption in the last three months of each year is predicted to remain fairly stable around 6 million litres as it has been happening throughout the entire review period. Future growth variations will be mainly derived from sales through the on-trade channel, especially if the current trend to serve cider for Christmas and year-end parties is solidly extended to parties held on other months.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Uruguay market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cider/Perry in Uruguay?
- What are the major brands in Uruguay?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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