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Cigarettes in Greece - New Market Study Published

Fast Market Research recommends "Cigarettes in Greece" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 08/06/2014 -- The illicit trade of cigarettes in Greece continued to thrive in 2013, resulting in huge losses for tobacco manufacturers. There were three types of products available on the black market, these being regular branded products which have been illegally imported, counterfeit products using established brand names without a licence and what the industry terms as 'illicit whites', meaning 'fake' brands that are exclusively available on the black market. The latter accounted for around 45% of illicit cigarette sales due to being the cheapest options, with prices starting from EUR1.00 for a pack of 20.

Competitive Landscape:

Around a 43% share of cigarette sales was accounted for by multinational players in 2013, namely JTI with a 15% share, BAT with 16% and Imperial Tobacco with 12%. Domestic players, however, have a strong presence, the most prominent being Papastratos with a 38% volume share. Globally, however, the company belongs to Philip Morris International. Other key domestic players include Karelia with a 7% share and SEKAP with 5%.

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Industry Prospects:

With the way prices are currently, premium brands are set to gain share in the coming years. Overall, however, cigarette sales are expected to continue to decline, partly due to the recession, with more Greeks quitting or at least reducing their consumption, and partly because of growing health awareness and the rising share of illicit sales.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Greece market research report includes:

- Analysis of key supply-side and demand trends

- Detailed segmentation of international and local products

- Historic volumes and values, company and brand market shares

- Five year forecasts of market trends and market growth

- Production, imports, and exports of finished cigarettes

- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cigarettes in Greece?

- What are the major brands in Greece?

- What is the legislative environment like in Greece?

- What are the rates of cigarette taxation in Greece?

- Do premium, mid-price or economy cigarettes dominate in Greece?

- What is the rate of illicit trade in Greece?

- How many smokers are there in the country?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders

- Track key industry trends, opportunities and threats

- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: High Tar Cigarettes, Low Tar Cigarettes, Mid Tar Cigarettes, Ultra Low Tar Cigarettes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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