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Cigars in Uruguay - New Market Report

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 12/01/2014 -- In Uruguay there is not a tradition of smoking cigars and cigarillos and with the exception of some high-income consumers who do smoke cigars regularly, the vast majority of cigars and cigarillos consumers are occasional smokers. The traditionally high prices of Cuban hand-made cigars, which became even more expensive after the tax adjustments of 2007, have put these products out of the reach of even some of the affluent consumers and sales of large cigars have declined sharply.

Competitive Landscape

La Republicana, a daughter company of C?a Industrial de Tabacos Monte Paz (Monte Paz) continued to lead cigars and cigarillos volume sales in Uruguay, with a 67% market share in 2013. La Republicana imports and distributes bestselling brands from Swisher Sweets and Henri Wintermans and added Luis Gonzaga cigars from Cigarros Misioneros to its portfolio in 2012. The company remains unchallenged in cigarillos sales with several product options from Swisher International Group. Domestic Puros Don Juan Capurro stayed in second position with a 13% share in 2013, closely followed by Suc R S?nchez Nogueira with 12% almost entirely derived from sales of Royal Agio Cigars NV Panter and Mehari?s cigarillos. Cuban brands from Corporaci?n Habanos currently imported and distributed (since late 2013) by Zincro for Xinet fell to fourth place with a 1% combined volume share.

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Industry Prospects

Volume sales of cigars and cigarillos are expected to post a 2% CAGR over the forecast period and overcome the expected decline in sales of large cigars. Cigar smokers trading down to the less expensive hand-made alternatives are foreseen to fuel future volume growth. The effect of future volume growth will be somewhat minimised to result in a 2% CAGR (at constant 2013 prices) as value sales of large cigars sales decline and lose weight in the total price equation.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Uruguay market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cigars in Uruguay?
- What are the major brands in Uruguay?
- What are the main distribution channels for cigars in Uruguay and which are performing well?
- What is the proportion of hand-made versus machine manufactured cigars in Uruguay?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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