Essex, England -- (SBWIRE) -- 04/09/2018 -- Citizen's platform secures customer consent for direct marketing - a requirement under the GDPR. By integrating with Citizen, companies can stay compliant and avoid having to delete their consumer data.

What do marketers need to know about the GDPR?

Under the GDPR transparency matters, and processing personal data for direct marketing is only legitimate where the consumer has offered consent. Consumers have the right to know which items of their data are being used, by who, and for what purpose. 'Knowing' means presenting the information clearly and separately from any other terms and conditions, without any pre-checked boxes.

Gaining consent is an opportunity to acquire engaged customers while avoiding any uncertainty around whether or not your processing activities are legal. Citizen enables you to secure your customer relationships under the GDPR, directly and easily requesting consent from your users.

Get it in the Sendgrid marketplace here: https://sendgrid.com/partners/citizen/

If you're not a Sendgrid customer but still want to use Citizen then get it here: https://www.citizen.is/business/relationships/

Media Contact:
James Neville (CEO)
2 Mount Avenue, Westcliff On Sea, Essex, England, SS0 8PT
Citizen
Citizen UK Holding Ltd
0044 13 1322 0999
https://www.citizen.is/