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Clean Label Sweeteners – Shift Towards Natural and Simple Ingredients to Drive Growth

Besides, the millennial consumer is also known for his inclination towards convenience and it is not surprising.


San Francisco, CA -- (SBWIRE) -- 04/30/2020 -- A significant demand for clean label sweeteners is arising from bakeries and confectioneries. The new-age consumer is caught up in the myriad jobs he has created for himself. And, this leads to neglecting of diets, causing a number of health issues. However, this is also the reason why a massive shift is observed in the choices of the group. It is moving slowly and steadily towards wholesome foods – natural and simple. Another reason that is pushing this population segment towards clean labels is growing awareness regarding chemicals and artificial or synthetic ingredients. This is set to impact the clean labels sweeteners market positively.

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Besides, the millennial consumer is also known for his inclination towards convenience and it is not surprising. After grueling day at work, will to cook with fresh ingredients is low. This leads to options that are easy to cook gaining prominence. This is driving people to pick up breads and cookies, driving growth in demand for clean label sweeteners in bakeries and confectioneries. Additionally, soups, and snacks are also witnessing a growth in demand for the same reason – east of preparation and consumption. Here again, due to health reasons, clean label sweeteners are in demand.

Another trend that is catching up with a massive section of the population due to growing incidence of obesity and other chronic illnesses is that of growing demand for functional foods and beverages. While these are tasteful, they also bring with them the element of health. Such beverages and foods often make use of clean label ingredients. Such products often have sweeteners like honey, brown sugar, Agave, Cane Sugar, and Turbinado.

As per Transparency Market Research, the global clean label sweeteners market is set to be a hotspot of growth opportunities from 2019 to 2029 owing to the factors mentioned above. However, a number of other factors are contributing towards keeping the market buoyant. As per TMR, the market would grow at a steady rate, pulling the market worth up by a considerable sum.

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North America and Asia Pacific to be Prominent Regional Markets over the Forecast Period

North America has traditionally dominated the market owing to a number of factors such as high awareness levels and high disposable income. Since people are more health conscious and have a high purchasing power, they are more willing to pay a premium on such products. Additionally, top market players on the global level are operating from the region.

On the other hand, it is the Asia Pacific (APAC) region that is set to chart a sturdy growth curve over the stated assessment period. Growing disposable incomes and increasing number of diabetics is helping the region remain a lucrative market. Players will be on their toes to tap into any and all opportunities that are set to emerge in the regional landscape over the forecast period.

Fragmented Vendor Landscape to Witness Intense Competition over the Forecast Period

The vendor landscape of global clean label sweeteners market is quite fragmented – credit a decent number of players operating in its landscape. These are quite competitive and are dabbling in a number of growth opportunities across a vast range in order to stay ahead of the competition. Top names that function in the intense market landscape of the clean label sweeteners are Ingredion Incorporated, Tate & Lyle, Kerry Inc., Sweet Additions, Cargill, Flavorchem Inc., Dawn Food Products, among others.

Players are highly focused on product improvement and in order to have a firm grasp on the market are moving towards strategies such as mergers and acquisitions and partnerships and collaborations. Synergistic alliances have often paved way for much growth and positive outlook.

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