Cleveland, OH -- (SBWIRE) -- 07/05/2017 -- Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
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By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines.
In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that "ranking is dead" because of personalized search. He opined that it would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.
Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice, however Google implemented a new system which punishes sites whose content is not unique. In April 2012, Google launched the Google Penguin update the goal of which was to penalize websites that used manipulative techniques to improve their rankings on the search engine.
~If one thinks about "the real reason why" they need to engage in Social Media, it all boils down to these basics:
(a) Forming the right relations and
(b) Doing so the right way
~Many business leaders are still at the fundamental stage of asking,
"Why is Social Media important for my business?"
~This very question begs another question:
"Have you been paying attention to the marketplace?"
Ok, so, most people will answer these questions quite easily. And here's how it usually goes: "Yes, of course I've been paying attention to the marketplace and Social Media is obviously important because it seems to be everywhere one turns. One is hearing about Social Media but still have the need to understand why the businesses using it and why is it creating so much attention." The answer to "Why" is related to "How and What" a business does to engage in market relations with the aim of creating an opportunity for a business transaction. Why do businesses exist? Primarily to:
(a) Create value and
(b) Attract a market who wants the value proposition enough to engage.
However, the "How" of doing this has dramatically changed in the last 2 years from "Push Marketing" to "Pull Marketing." This transformation has all happened via relevant and relative conversations that attract the market one will seek to the client.
SEO: G3 Development provides search engine optimized articles once each week to literally 'train' the search engines to index content more frequently. In addition, our articles are optimized with keywords and customized links that help search engines measure relevance and connectivity with related sites.
Localization: Localized searching is becoming more and more important as mobile devices and local networks leverage geo-tagging for prioritizing search results for consumers. Search engines now consider where the client is and provides search results based on the location. Considering this, G3 Development provides geo-centric keyword optimization to help distinguish content and take advantage of localized searching.
Customization: Each article contains personalized content including names, contact information, and personal variables. In this way G3 provides customized content that has a unique profile, forcing search engines to consider each blog in the network as unique. Participants enjoy a customized experience and feel 'ownership' of the content, encouraging sharing and promotion.
Social Media: Each article published by G3 Development contains sharing badges for the leading social networks, making our customized content as easy to share as a single click. Participants who have Facebook, Delicious, Digg, MySpace or Twitter accounts can share their articles with their friends easily and quickly. Readers can also share the articles, making them even more extensive and valuable. Participants with an aggressive social media plan can share their blog content knowing that the links in each article will bring readers back to their respective Home page.
Compliance: G3's articles are written by professionals, participants do not have to worry about compliance issues and enjoy a certain level of comfort in knowing that content that holds up to communication standards.
Synergy: Because G3 publishes the same foundational article to each participant, the organization moves together as a whole with a common message and a consistent conversation. Group synergy can be achieved and synchronized for special events, new product releases, and special news stories, etc.
Blogging: Participants have the option to blog their own content. This exciting opportunity allows achievers to set themselves apart and to extend their reach with personal stories and experiences. G3 Development provides complete access to the blog and video training content designed to introduce participants to blogging.
About G3 Development
G3 Development is set out to proactively serve the business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.
To provide leadership in establishing strength with our client's international businesses, being built on a foundation of innovation, advocacy, technology and business integrity.