Clickstream Analytics Market by Application & Deployment Model - 2022

Clickstream analytics market categorizes the global market by application, by type, by organization size, by deployment model, and by vertical.


Seattle, WA -- (SBWIRE) -- 08/14/2017 -- Clickstream analytics solutions enable business users to access clickstream data volumes and analyze them to generate insights, though they do not have data science and analytical skills. The global clickstream analytics market size is expected to grow from USD 750.3 Million in 2017 to USD 1,560.6 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8% during the forecast period. The year 2016 is considered to be the base year, and the forecast has been done for 2017 to 2022.

Following are the objectives of the report:

To define, describe, and forecast the clickstream analytics market on the basis of types, services, applications, organization size, deployment models, verticals, and regions

To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)

To analyze subsegments with respect to individual growth trends, future prospects, and contribution to the total market

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To analyze the opportunities in the market for stakeholders and to provide the details of a competitive landscape for the major players

To forecast the revenue of market segments with respect to all the major regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA)

To profile key players and comprehensively analyze their recent developments and positioning

To analyze competitive developments, such as acquisitions, new product launches, and research and development activities in the market

The research methodology used to estimate and forecast the clickstream analytics market begins with the capturing of data on key vendors' revenues through secondary research sources, such as companies' websites, Factiva, and Hoovers. Other secondary sources include annual reports, press releases, and investor presentations of companies; white papers and certified publications; and articles from recognized authors, directories, and databases. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global clickstream analytics market from the revenues of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with the key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primary is depicted in the below figure:

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Clickstream Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The clickstream analytics ecosystem comprises key vendors, such as Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US). Other stakeholders of the clickstream analytics market include analytics service providers, consulting service providers, Information Technology (IT) service providers, resellers, enterprise users, and technology providers.

The target audiences of the clickstream analytics market report are:

Solution vendors
Original equipment manufacturers
System integrators
Advisory firms
National regulatory authorities
Venture capitalists
Private equity groups
Investment houses
Equity research firms

"The study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments."