Boston, MA -- (SBWIRE) -- 07/16/2012 -- As a result of rising consumer health awareness, producers are increasingly focusing on introducing new health and wellness products. For example, in 2010 Nestle launched Nescafe Green (made from green coffee beans with natural antioxidants), Nescafe Lif-Aktif (includes prebiotic fibres which help digestion and aid weight loss) and Nescafe Vita-Lift (includes antioxidants, red grapes and vitamin E). In addition, in 2011 Yildiz Holding launched Cafe Crown Break (no caffeine) and Cafe Crown Light...
Euromonitor International's Coffee in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
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Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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