Colne, England -- (SBWIRE) -- 08/17/2017 -- B2B Community, an online site which releases the latest news on social media and digital marketing trends have recently published an article which explains the four most common mistakes which shouldn't be made on Twitter. Twitter is one of the leading social media platforms which businesses choose to market on, whether it is promoting their service or product or even taking their customer service to the next step. However, marketers sometimes make the mistakes on Twitter and the following are the ones which they should avoid:
- Tweeting. Brands often purely focus on the engagement on their tweets and yes this is important, but it is also important to remember that some of the best brand have low level engagement tweets. It is important to humanise the content; which people often believe if the core purpose behind the social platform.
- Following. Often when brands first come onto the social platform, they tend to focus on getting a big following. However, it is important to promote their service and product and the following will come along.
- Content. Often brands re-post and produce content which isn't necessarily designed for Twitter, short humoristic post and pictures are better at humanising a brand on Twitter.
- Retweets. Yes, every now and again retweets can be beneficial however it is important that brands focus on original content which their followers and customers can benefit from.
A spokesperson from Ranking Solutions, one of the UK's leading digital marketing agencies was incredibly keen to comment, "B2B Community have provided once again, they constantly publish helpful articles such as this and it is hugely important that brands who market on Twitter read this. Here at Ranking Solutions we can help you by advertising your brand across a wide range of social platform including Twitter, to ensure that you have a successful campaign it is important to know what you're doing and we can provide you with our superb knowledge in the digital marketing world."
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