Fast Market Research

Computers and Peripherals in Germany - New Market Report

Fast Market Research recommends "Computers and Peripherals in Germany" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 01/23/2015 -- While the trend towards mobile solutions within computers continues, supporting flexibility in terms of the time and location of usage (including the possibility of using/storing computers even with limited space, in unconventional locations or as second screens), the demand for more powerful computers with stronger processors, greater storage capacity, higher resolution screens and quality graphics all support growth.

Competitive Landscape

While Apple GmbH led computers and peripherals in Germany in 2013 with a volume share of 14%, reflecting a one percentage point increase on the previous year. All of its sales are generated within the computers category, where it also recorded a slight rise in share to reach 20% in 2013. However, it was second-ranked Samsung Electronics Deutschland GmbH that recorded the strongest rise in share in computers in 2013, up three percentage points to 9%. Both companies benefit from their very strong positioning in tablets in Germany, which continues to be the most dynamic product category in computers. As the main innovator introducing tablets to the market, Apple maintains its strong lead, while Samsung continues its efforts to remain in close pursuit in terms of technology, features and apps offered and, increasingly, in terms of volume sales.

View Full Report Details and Table of Contents

Industry Prospects

The lives of German consumers are expected to remain hectic and demanding, especially in terms of flexibility and mobility, with more people requiring or desiring devices that they can work on from different locations, including outdoors. Nevertheless, despite the growing numbers of contract workers, freelancers, artists, travelling business people and consumers simply meeting up in their leisure time wanting to be able to view, work on and share content, the computers and peripherals category in Germany is likely to reach a certain level of saturation over the forecast period, with most households owning several devices, including tablets or other small, light portable devices often used as a second screen.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Germany market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Computers and Peripherals in Germany?
- What are the major brands in Germany?
- How did netbooks fare vs. traditional laptops?
- What is the forecasted growth for portable computers like Apple?s iPad?
- What companies are planning to introduce competitors to the iPad?
- What companies are planning to introduce competitors to the iPad?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Browse all Computer Technology research reports at Fast Market Research

You may also be interested in these related reports:

- Computers and Peripherals in Austria
- Computers and Peripherals in Greece
- Computers and Peripherals in Argentina
- Computers and Peripherals in the Philippines
- Computers and Peripherals in Colombia