Boston, MA -- (SBWIRE) -- 01/27/2015 -- 2014 is seeing the growth of hybrids/convertibles which integrate both tablets and laptops into a single device. Examples include the Lenovo ThinkPad Helix and many other models with or without detachable keyboards. This combination offers consumers a multi-functional portable computer which can be transformed into a few modes for different occasions at one price. Secondly, the average unit price of computers is decreasing slightly due affordable laptop models, including ultrabooks, as well as tablets being introduced into the market. Lastly, high mobility among Singaporean consumers demonstrated market potential for growth, as nowadays consumers tend to purchase more than one portable electronic device.

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Competitive Landscape

Continuing from its robust growth in 2012, Samsung Asia Pte Ltd took the lead in 2013 with a 33% share. This is being supported by the wider range of tablets with various sizes, operating systems, prices and those which are child-friendly. Samsung also rapidly expanded its distribution channels to amplify brand presence. Some strategies include retail distribution tablets in telecommunications? operators with contract packages and data plan options available for consumers.

Industry Prospects

Computers and peripherals? retail volume sales are expected to see a CAGR of 4% over the forecast period. This will be driven mainly by sales of tablets and other portable computers which have penetrated the market in recent years. With a whole list of new tablets with improved performance and features in line in 2014, sales will not fluctuate as much as in previous years, as consumers are already equipped with tablets. Despite this, potential for growth does exist in the market as more Singaporean consumers possess multiple electronic devices for multi-tasking and entertainment purposes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Singapore market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Computers and Peripherals in Singapore?
- What are the major brands in Singapore?
- How did netbooks fare vs. traditional laptops?
- What is the forecasted growth for portable computers like Apple?s iPad?
- What companies are planning to introduce competitors to the iPad?
- What companies are planning to introduce competitors to the iPad?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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