Boston, MA -- (SBWIRE) -- 10/25/2013 -- In summer 2012, two major hot drinks players launched tea powder concentrates which can be prepared hot or cold, thus providing an interesting twist to the category. Apart from being thirst quenchers, these concentrates seek to take advantage of the healthy image of tea. Such innovations maintained consumer interest in the category, enabling it to register both off-trade value and volume growth of 4%.

Euromonitor International's Concentrates in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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