Boston, MA -- (SBWIRE) -- 12/10/2014 -- Concentrates registers total volume growth of 1% in 2013, in line with the review period volume CAGR. This remains a very small category, accounting for less than a 1% value share of the overall soft drinks market. This is due to the fact that Egyptian consumers prefer ready-to-drink concentrates.

Competitive Landscape

The leading brand in concentrates in 2013 in volume terms remained Vitrac with a volume share of 44%. There has been very little change in this category in terms of new entrants, the last one being the Mirinda Mix brand in 2013. The small size of the category means that it is not seen as particularly lucrative or attractive to new entrants, especially with Vitrac well established in the marketplace and Sunquick and Tang being well-established international brands.

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Industry Prospects

With prices across the soft drinks market rising, concentrates may possibly increase in popularity. However, its main consumer base will most likely remain lower-income consumers. The category is forecast to record a total volume CAGR of 1% during the forecast period. This will be a stable growth rate in line with population growth, rather than due to any great promotional efforts or the emergence of any new players.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Egypt market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Concentrates in Egypt?
- What are the major brands in Egypt?
- Who are the key consumers of concentrates in Egypt?
- How do premium vs. standard vs. economy brands compete for sales and market share?
- How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get This Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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