Consumer Attitudes and Online Retail Dynamics in China, 2014-2019: Research Report by

The Report Consumer Attitudes and Online Retail Dynamics in China, 2014-2019 provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. -


Albany, NY -- (SBWIRE) -- 07/28/2015 -- "Consumer Attitudes and Online Retail Dynamics in China, 2014–2019" provides the magnitude, growth, share, and dynamics of the online retail market in China. It is an essential tool for companies active across China's online retail value chain and for new companies considering entry into the online retail market in China.

Key Findings

Omni channel retailing is gaining ground among major offline retailers

Leading e-commerce retailers now eyeing lower tier cities for further expansion with new approaches to offset a saturated urban market

Fresh food e-commerce is gradually gaining popularity among the consumers

The m-commerce share of e-commerce is rapidly increasing with improved mobile network connectivity and rising payment confidence levels

Apparel, accessories, luggage and leather goods is the most sold category online, and is forecast to be the most sold category in 2019

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"Consumer Attitudes and Online Retail Dynamics in China, 2014–2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to China's online retail environment. In addition, it analyses the key consumer trends influencing the Chinese online retail industry. In short,

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

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Reasons To Buy

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Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment – Understand the consumer behavior and online trends in China

In-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping – Understand which products will be the major winners and losers in the online arena in the coming years Historic and forecast online retail sales

Learn from best practice approaches outlined in the case studies of leading online retailers By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business

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