Albany, NY -- (SBWIRE) -- 10/16/2014 -- Summary

Consumer Attitudes and Online Retail Development in India, 20132018 is the result of Conluminos extensive market research covering the online retail industry in India. It provides the magnitude, growth, share, and dynamics of the online retail market in India. It is an essential tool for companies active across Indias online retail value chain and for new companies considering entry into online the retail market in India. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Indias online retail environment. In addition, it analyses the key consumer trends influencing the Indian online retail industry.

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By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

Key Findings

Online retailers are converting from the inventory model to marketplace model to cut down inventory costs
The cash on delivery model of payment has become a necessary evil for online retailers, as more customers prefer paying after they receive the product
Online retailers are targeting not only metros but also tier-II and tier-III cities.
Online retailers are raising funds to rapidly expand operations and acquire smaller players
Electricals and electronics is the most sold category online and is forecast to be the most sold category in 2018

Synopsis

Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Table of Contents

1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Indias Online Shopping Environment
3.1.1 Despite low internet penetration, Indian online population is third largest in the world
3.1.2 Government plans to increase broadband penetration across India
3.2 Consumer Attitudes and Behavior
3.2.1 Online retailers adopting Marketplace model to survive
3.2.2 Cash on delivery most popular mode of payment but eating up retailers margin
3.2.3 Online retailing is going beyond metropolitan cities
3.2.4 M-commerce is minimal but expected to grow with the rise in smartphone internet users
3.2.5 Food and groceries is expected to be the emerging growth category group in online retailing

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