Boston, MA -- (SBWIRE) -- 05/14/2012 -- Marketers in the Fragrances market in Germany face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fragrances market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Female Fragrances, Male Fragrances and Unisex Fragrances are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
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What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Low private label penetration
The Fragrances market in Germany is dominated by branded products, with negligible private label penetration. Fragrances are strongly linked to fashion and personal image, and are often aspirational brands, limiting the potential success of private labels in the market.
New gender behaviors and Indulgence are the leading trends in the Fragrances market
Companies Mentioned in this Report: dm-Drogeriemarkt Gmbh + Co.KG, Dirk Rossmann Gmbh, Anton Schlecker, Edeka, Metro Group, Globus, Rewe Group, Aldi, Schwarz Group, Tengelmann
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