Fast Market Research

Consumer Trends in the Haircare Market in the US, 2011 - New Market Research Report

New Consumer Goods market report from Canadean: "Consumer Trends in the Haircare Market in the US, 2011"


Williamstown, MA -- (SBWIRE) -- 05/04/2012 -- Marketers in the Haircare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Haircare market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Conditioner, Hair Colorants, Perms & Relaxers, Shampoo and Styling Agents are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

View Full Report Details and Table of Contents

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Highlights

Private label penetration is less than 5% of the market by volume across the US Haircare market. While presence of private label is highest for hair styling agents, it is lowest for hair colorants. The US is a mature retail environment and as such retailers are expecting to invest further in their Haircare private label programs in order to grow their market share.

Companies Mentioned in this Report: Costco, Kroger, Publix, Safeway, Wal-Mart

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Consumer Trends in the Haircare Market in France, 2011
- Consumer Trends in the Haircare Market in Italy, 2011
- Consumer Trends in the Haircare Market in Germany, 2011
- Consumer Trends in the Haircare Market in China, 2011
- Consumer Trends in the Haircare Market in Russia, 2011
- Consumer Trends in the Haircare Market in the UK, 2011
- Consumer Trends in the Haircare Market in Brazil, 2011
- Consumer Trends in the Haircare Market in Spain, 2011
- Consumer Trends in the Haircare Market in India, 2011
- Consumer Trends in the Skincare Market in France, 2011