Boston, MA -- (SBWIRE) -- 06/11/2012 -- Marketers in the Ice Cream market in Spain face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Ice Cream market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Artisanal Ice Cream, Impulse Ice Cream and Take-home Ice Cream are not considered essential items and therefore consumption patterns have been comparatively affected.
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What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Analysis of the Ice Cream market in Spain reveals that Female consumers constitute the majority of the market, well above their presence in the population. It is evident from this skewed market that marketers can create gender-based marketing campaigns to take advantage of this above-average consumption by Females.
Private Label products have more than a quarter of the value share of both the Take-home and Impulse Ice Cream markets in Spain. Apart from a couple of national brands the remainder of the market is fragmented, so there is still room for Private Label growth. Marketers in all national brands need to be able to offer differentiated and distinctive products in order to ensure that they do not become a target for Private Label competition.
Companies Mentioned in this Report: Auchan, Carrefour, Auchan, Carrefour
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