Fast Market Research recommends "Consumer Trends in the Skincare Market in India, 2011" from Canadean, now available
Williamstown, MA -- (SBWIRE) -- 05/02/2012 -- Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Body Care, Depilatories, Facial Care, Hand Care and Make-Up Remover are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
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What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Low private label penetration
The Indian Skincare market is dominated by the branded products. Private label penetration is highest for Depilatories and lowest for Body Care products. One driver of this is India's fragmented retail market, with private label traditionally more successful in mature, concentrated retail markets.
Socio-demographic changes shaping the Indian market
Changing age structures and Changing lifestyles are the two most important trends driving consumers' choices of Skincare products. India's Skincare market is being shaped by its large young population, growing affluence of the middle class and growing urbanization.
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