Boston, MA -- (SBWIRE) -- 06/14/2012 -- Marketers in the Syrups & Spreads market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Syrups & Spreads market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Jams, Jellies & Preserves, Molasses, Savory spreads, Sweet Spreads and Syrups are not considered essential items and therefore consumption patterns have been comparatively affected.
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What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Private Label penetration into the Syrups & Spreads market in Russia varies over its categories from a very small proportion of the Sweet Spreads market to a more significant proportion of the Jams, Jellies & Preserves market. The Molasses market is dominated by Private Label products. With the exception of Jams, Jellies & Preserves, Private Label appears to have little room for growth; however, marketers need to maintain their differentiation in order to prevent loss of share to Private Label in the future.
A significant "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends - the result is that overall trend influence is limited, but has the potential to grow.
Companies Mentioned in this Report: Auchan, Dixi, Lenta, Magnit, Metro Group, O'Key, Sedmoi Kontinent, X5 Retail Group, Auchan, Dixi, Lenta, Magnit, Metro Group, O'Key, Paterson, Sedmoi Kontinent, X5 Retail Group
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