Boston, MA -- (SBWIRE) -- 10/27/2014 -- Scientific advancement in terms of silicon hydrogel contact lenses have led to improvements for consumers every year. In 2014, oxygen permeability has been significantly improved, thus making the wearing of contact lenses more comfortable. In addition, there are currently trials taking place regarding antimicrobial lenses, which it is claimed can help reduce the incidence of contact lens-related eye infections.

Competitive Landscape

Vistakon UK Ltd was the leading player in contact lenses in the UK in 2013 with a 26% value share. Vistakon's popular Acuvue was the leading brand within both the wider category and daily disposable contact lenses. Acuvue is a well-established brand and is widely available in chemists/drugstores and optical goods stores.

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Industry Prospects

Over the forecast period the contact lenses category is predicted a volume CAGR of 2%. Volume growth is predicted to slow slightly from the review period due to a slowdown in the number of people switching from glasses to contact lenses. Value growth at constant 2014 prices is set to remain flat over the forecast period, largely thanks to a decline in unit prices and the growing reluctance of consumers to spend more than is necessary.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in United Kingdom market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- In which markets are daily disposables more popular than monthly and extended wear?
- Is coloured, toric, spherical or multifocal the dominant type of contact lens in United Kingdom?
- Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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