Boynton Beach, FL -- (SBWIRE) -- 02/20/2014 -- It’s a phrase that is often bandied about amongst business professionals: “Content is King.”

But what does it really mean? Is it true? If so, how do so-called ‘newbies’ to content marketing navigate their way through the industry without getting bogged down by unreliable information and bad advice?

In a persuasive new book by Barbara Hales, MD, ‘Content Copy Made Easy: How To Get More Clients and Increase Revenue’, the above questions are answered in detailed, unpretentious language; offering a ‘way in’ for those who are not yet educated on content marketing, or those searching for better tools for reaching their audiences.

“It may seem cliché to say that content is the be-all and end-all, but it really is,” says Dr. Hales, a content marketing guru with decades of experience. “It’s the best way for online businesses to pulverize their competition and build relationships with their customers. The only problem is – most people don’t know the ins and outs – or they only think they do! It’s vital to do content marketing in an orderly and planned fashion – because just throwing things online and hoping they stick is a death sentence for any marketing plan.”

Synopsis:
Content has evolved into an online business’ most valuable resource. With the right content, you can encourage website traffic, build customer trust, and increase revenues. Content, as the pundits are fond of saying, really is king.

This is all fine but for newcomers, content marketing can seem overwhelming. Discover the solutions to the following problems:

- What kind of content do you need?
- Should you develop your content in-house or hire an outside source?
- What roles do blogs, forums, and social media play in successful content marketing?

Best-selling author and content marketing guru Barbara Hales, MD, provides a simple, sequential guide to the exciting world of content marketing. Content Copy Made Easy arms you with all the information needed to develop a successful business plan, identify and publish relevant content, attract and retain readers, and convert your readership into paying customers.

Content is king, and with Hales’ step-by-step process, you can reap the benefits of royalty.

Since its publication, the book has already earned a five-star rating on Amazon and garnered rave reviews.

“This book has such great information that I can implement right away to get new clients and increase my bottom line. Thanks Dr. Hales!” wrote Babette F.

Calling the book, “a wonderful tool for writers!” Sally B. McCaughrin wrote: “This is an outstanding book for those of us who choose to write content copy! VERY useful information that is easily understood.”

As Dr. Hales realizes, the marketplace is changing rapidly and there is an even greater need for education on the values of creating excellent, effectual content.

“With the explosion of entrepreneurs recently, more and more people are confused about how to proceed in business and put a plan in place to ‘get noticed’,” says the author. “My book sets the entrepreneur, professional and small business on a path to success.”

Continuing: “Through the strategies presented in this book, readers become equipped with the tools needed to effectively tell their stories, develop meaningful business relationships and strengthen their brands. The end result? They become authorities in their fields – which is something that all professionals should strive to be throughout their careers.”

‘Content Copy Made Easy: How to Get More Clients and Increase Revenue’ is available now from Amazon in paperback format: http://amzn.to/1gVf1tW.

About Barbara Hales, MD
Well-known author Barbara Hales, MD, speaks on both health-care and business promotion online and on major television stations. She has been featured on ABC, CBS, NBS, and various Fox affiliates, as well as on PBS and Newsweek.

Hales earned her MD from Rosalind Franklin University-Chicago Medical School and practiced obstetrics and gynecology for thirty years. While she loved her medical practice, she finds writing allows her to impact more people’s lives.

A consultant, copywriter, content marketer, and editor of The Medical Strategist newsletter, Hales received an IPPY award for her previous book, Ready, Aim, Soar and was elected to appear in the Who’s Who of Remington and Cambridge.

Dr. Hales lives in Florida and enjoys the company of her husband Jonathan and their two children.