Researchmoz Global Pvt. Ltd.

Cookies Market in the US Is Expected to Grow at a Diminishing Rate with a CAGR of 0.74% in Terms of Revenue and 0.47% in Terms of Volume During 2014-2019 added new research report on "Cookies Market in the US 2015-2019" to it's huge collection.


Albany, NY -- (SBWIRE) -- 07/30/2015 -- Outlook of the cookies market in the US

The market is expected to witness a decreasing growth rate, and this study predicts it to reach around 2500 million pounds in terms of volumes, by 2019.

Due to the growing concerns over obesity and poor diet, an increasing number of American consumers are shifting towards healthier alternatives. The rising cost of raw materials such as sugar poses yet another challenge that directly impacts the cost of the production of cookies.

The cookies market in the US is expected to grow at a diminishing rate with a CAGR of 0.74% in terms of revenue and 0.47% in terms of volume during 2014-2019.

While vendors look to overcome these issues, they are keen to leverage the growing demand for breakfast ingredients and convenient food in the US.

To Browse a Full Report with TOC:

Vendors are working on consumers' concerns by introducing more nutrient-based products. By including natural ingredients like grain, whole wheat, etc., vendors are taking necessary steps towards increasing their product more appealing among consumers.

Market segmentation of the cookies market in the US by distribution channels

Supermarkets and hypermarkets

Specialist stores

Independent retailers

Convenience stores

Online retailers


With a share of over three-fourth of the total market size, the supermarkets and hypermarkets segment is the leading distribution channels for the US cookie market. The specialty store segment is the next major channel; it offers many brands of a particular cookie manufacturing company under one roof. Online distribution is another trend in the market which is gaining popularity among private labels and small cookie manufacturers.

To Download Sample Report With TOC:

Key driver: Renewed efforts in product offerings

Even though the US market is on the verge of saturation, vendors continue to increase visibility through sustained marketing initiates. Its continued growth is on account of numerous product offerings launched by the many vendors in the market.

Vendors are investing on introducing new product categories into the market. For instance, Oreo came up with a completely new category of bacon biscuits, and similarly Belvita launched an entirely new product category of bacon biscuits that have since gained in popularity. Such innovations are playing an instrumental role in elevating their brand appeal among consumers.

Segmentation of the cookie market in the US by product type

Chocolate based cookies

Butter based cookies

Cream filled cookies

Wafer biscuits

Plain cookies

American cookies

The chocolate based cookies segment accounts for the largest share of the cookie market in the US. Though chocolate chip cookies are a popular choice in the US, the emergence of nutrition based cookies is expected to intensify competition in the years to come. This segment is followed by butter based and cream filled cookies.

Competitive landscape of the cookies market in the US

Leading companies in the cookies market in the US are-


Campbell Soup



Mondelez, well known for launching new brands and product types, leads the market with the majority share. Small players and private labels in the market also constitute a significantly large group who have intensified the competition by delivering economically priced quality products.

The other prominent vendors in the market are Great American Cookies, Girl Scout Cookies, ARYZTA's Oits, Cncle Chip's, Sugar Bowl Bakery, Biscoff Cookies, Dawn Food Products, Wal-Mart, Target, Panorama Bakery, Chestnut Bakery, City baking Co., Mayfield Bakery, BakeMark, Petrossian, CSM Bakery, House of Polvoron, Joseph's Lite, and McKee Foods.

Marker shares of leading cookie companies:

Other sections of the report include an analysis of the following

Key drivers, challenges, and trends and their impact on the cookie market in the US

Five forces analysis of the cookie market in the US

SWOT analysis of the leading companies in the cookie market in the US

Catalyst for the launching of new cookies in the market

Market shares of the many distribution channels for the cookie market in the US

To Download Sample Report With TOC:

About ResearchMoz
ResearchMoz is the world's fastest growing collection of market research reports worldwide. Our database is composed of current market studies from over 100 featured publishers worldwide. Our market research databases integrate statistics with analysis from global, regional, country and company perspectives. ResearchMoz's service portfolio also includes value-added services such as market research customization, competitive landscaping, and in-depth surveys, delivered by a team of experienced Research Coordinators.

Contact Us:
Mr. Nachiket
State Tower,
90 State Street,
Suite 700,
Albany NY - 12207
United States
Tel: 866-997-4948 (Us-Canada Toll Free)
Tel: 518-621-2074