Albany, NY -- (SBWIRE) -- 10/27/2014 -- The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are other factors that motivate consumers to cook at home.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The consumer
Figure 1: Cooking segments, July 2014
Cooking frequency, attitudes, skill level, and motivation
Figure 2: Cooking frequency, attitudes, skill level, and motivation, July 2014
Presence of children in the household influences cooking frequency, skills, attitude
Figure 3: Attitude toward cooking, by presence of children in household, July 2014
Activities related to cooking
Figure 4: Activities of the occasional/frequent cook, July 2014
Cooking preferences
Figure 5: Preferences of the occasional/frequent cook, July 2014
Reasons for cooking at home
Figure 6: Motivations of the occasional/frequent cook, July 2014
Barriers to cooking more often
Figure 7: Barriers to cooking for the occasional/frequent cook, July 2014
Changes in cooking habits
Figure 8: Changes in cooking habits, July 2014
Impact of race and Hispanic origin
What we think

Issues and Insights

Single Americans may not see the need for cooking (or its benefits)
The issues
The implications
Stress of cooking may outweigh benefits
The issues
The implications
Restaurants doing well; does this mean a decline in cooking?
The issues
The implications

Trend Application

Trend: The Nouveau Poor
Trend: Play Ethic
Trend: Help Me Help Myself

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