Cosmetic wipes are meant for cleansing or moisturizing the skin, hand washing, makeup removal, washing the body when bathing is not practical, maintaining feminine hygiene or other personal cleansing and for applying products such as deodorants. These cosmetic wipes are of different types are serve different purposes and aid in the today’s fast paced lifestyle and are designed to save both time and energy of the consumer.
Rockville, WA -- (SBWIRE) -- 07/06/2018 -- The global cosmetic wipes market has been booming over the past several years. Cosmetic wipes are mostly used for convenience in today's fast pace life and help to save time and energy of consumers. Cosmetic wipes are used for several purposes such as cleaning hands, baby care, feminine and personal cleansing, removing makeup, and application of products such as deodorants among others.
Cosmetic wipes are now available in several types to suit specific purpose. Apart from the first introduced synthetic types, proliferation of natural fiber based cosmetic wipes is the trending in the cosmetic wipes market. These herbal or plant based wipes are mostly used for skin care purposes. Also, wipes with natural extracts such as aloe vera are increasingly becoming popular. Cosmetic wipes for anti-ageing, getting rid of wrinkles and hyperpigmentation are witnessing strong demand in the facial care category. Brightening and firming the skin and making the skin tone even are some other uses where cosmetic wipes are making a mark in the facial care category.
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Meanwhile, trends like offering customized products mainly to serve the millennial population is gaining prominence in the cosmetic wipes market. Lastly, cosmetic wipes that offer protection from UV rays and pollutants and are not too harsh on the environment are becoming popular.
As per estimates of a credible market research, the global cosmetic wipes market will attain a value of US$1,771.6 mn by the end of 2022.
Easy Availability of Personal Hygiene Products in Developed Countries Benefits Market
The demand for cosmetic wipes continues to grow, mainly because of rising disposable income and increasing use of convenience products that were once considered non-essential. Cosmetic wipes allow to clean hands, face anytime anywhere. They can be used for baby care or personal hygiene at home or outside home wherever there is a changing facility.
Cosmetic wipes are not too heavy on the pocket. They come in handy packaging with an opening that can be opened and closed after use. Wipes are cut into sheets and can be pulled out as many are required. Cosmetic wipes are available in several fragrances that give a refreshing feeling to the user.
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Cosmetic wipes have been long used in developed countries due to easy availability and higher spending power. Consumers in these regions generally prefer convenience products to maintain cleanliness and hygiene at various fronts. On the other hand, the use of ready to use packaged hygiene products are relatively new in developing countries. Consumers in these regions have been used to cloth, towels, and sometimes cotton wool for personal cleanliness and hygiene. Low economic power and limited availability of packaged personal care products are reasons for moderate demand for cosmetic wipes in developing countries. However, with rising purchasing power and changing lifestyle, the demand for packaged personal care products is on the rise.
Benefits to fulfill Desired Purpose Make Wet Wipes Dominant
Among key regions for cosmetic wipes, Europe is a key one. High spending on packaged personal care products and easy availability of these products account for high share of Europe in the overall cosmetic wipes market. Asia Pacific, on the other hand, is emerging as a key market for cosmetic wipes. Rising purchasing power and changing lifestyle in emerging economies of the region are boosting the cosmetic wipes market in the region.
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Among various product types in the cosmetic wipes market, wet wipes displays maximum demand. Wet wipes help to fulfill the purpose for what they are used. Wet wipes are usually fragranced that leaves a fresh feeling after use. Among a slew of distribution channel for cosmetic wipes, modern trade holds prominence.
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