Boston, MA -- (SBWIRE) -- 06/24/2014 -- Cotton wool/buds/pads experienced strong 3% value growth in 2013, while volume sales fell by 1%. This is explained mostly by consumers switching to cotton pads from bulk cotton wool ripple packs and cotton balls.

Competitive Landscape

McPherson's with its Swisspers brand represents the premium category, promising consumers "pure softness". Whilst it is difficult to compete with low cost private label in the basic cotton wool/buds/pads category, Swisspers is maintaining its position by promising customers high-quality, gentle and practical products.

Industry Prospects

It is expected that cotton wool/buds/pads will experience a negative CAGR of 1% in both retail volume and value terms over the forecast period. Two major trends will influence this decline. Firstly, facial wipes are perceived to be a more convenient way to remove make-up than cotton pads and an increasing number of women are consequently switching to them. Secondly, private label will continue to drive down unit prices, reducing the overall value size of cotton wool/buds/pads.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Australia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

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