New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 06/24/2014 -- Cotton wool/buds/pads experienced strong 3% value growth in 2013, while volume sales fell by 1%. This is explained mostly by consumers switching to cotton pads from bulk cotton wool ripple packs and cotton balls.
McPherson's with its Swisspers brand represents the premium category, promising consumers "pure softness". Whilst it is difficult to compete with low cost private label in the basic cotton wool/buds/pads category, Swisspers is maintaining its position by promising customers high-quality, gentle and practical products.
It is expected that cotton wool/buds/pads will experience a negative CAGR of 1% in both retail volume and value terms over the forecast period. Two major trends will influence this decline. Firstly, facial wipes are perceived to be a more convenient way to remove make-up than cotton pads and an increasing number of women are consequently switching to them. Secondly, private label will continue to drive down unit prices, reducing the overall value size of cotton wool/buds/pads.
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Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Australia with research from Euromonitor's team of in-country analysts.
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The Cotton Wool/Buds/Pads in Australia market research report includes:
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