Fast Market Research recommends "Cotton Wool/Buds/Pads in France" from Euromonitor International, now available
Boston, MA -- (SBWIRE) -- 09/22/2014 -- In 2013 cotton wool/buds/pads registered high unit prices in stores, due to private label producers launching premium products, and innovation in the category. As a result, cotton wool/buds/pads performed in line with the review period, with current value growth of 4%, and registered faster growth in value sales compared with volume sales. Volume sales increased by 1% in 2013, compared with a CAGR of 2% in the review period, as the category reached its peak and was close to saturation.
Private label accounted for a 65% share of cotton wool/buds/pads in 2013, due to its high presence in every segment with economy, standard, luxury and green product lines. SCA Hygiene Products was the leading brand manufacturer, with a 30% value share in 2013, benefiting from its two high-profile brands, Lotus and Demak'Up.
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With high penetration and maturity, cotton wool/buds/pads is expected to increase in line with population growth until 2018, with a value CAGR of 1% at constant 2013 prices. This performance will be lower than in the review period, considering the category has reached its peak. In a mature category, a lack of innovation tends to negatively impact brand manufacturers, as private label is already present in every area. Homogenisation of the offer can have a detrimental effect on sales, as consumers are not able to differentiate the products any longer. Innovations, inspired by medical devices such as Quies Otospoon and marketed as beauty products, could galvanise sales and help to sustain higher unit prices.
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The Cotton Wool/Buds/Pads in France market research report includes:
Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
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