Boston, MA -- (SBWIRE) -- 06/16/2014 -- Consumption of branded cotton wool products remained marginal in Iran at the end of the review period, although value growth rates have been very impressive in the category in recent years due to rapid price increases. The use of cotton wool/buds/pads is booming in Iran as improvements in health conditions in the country and the availability of cheap Turkish imports have combined with massive domestic reserves of cotton wool in Iran to allow for rapid growth in the category. Although growing and harvesting cotton has become less profitable for Iran's farmers in recent years, there remain huge areas of the country dedicated to cotton production.
In 2013, Arix SpA remained the leading player in cotton wool/buds/pads in Iran in 2013 with a retail value share of 23%, followed by Morvarid-E-Panberes Co and Gol Gooneh Katan Co with retail value shares of 19% and of 10% respectively. However, the competitive environment in the category remained highly fragmented at the end of the review period due to lack of effective and strong distribution strategies among the category's leading manufacturers.
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Cotton wool/buds/pads is expected to register positive growth during the forecast period, although rates of growth are expected to be lower than the rates of growth recorded in the country during the review period. Cotton buds and cotton pads are set to be the most popular products in the category during the forecast period due to rising awareness of their uses. Overall, cotton wool/buds/pads is set to increase in value at a CAGR of 1% in constant 2013 terms over the forecast period, which is set to be a slower rate of growth than the 3% value CAGR recorded in constant 2013 terms over the review period.
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The Cotton Wool/Buds/Pads in Iran market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
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