Boston, MA -- (SBWIRE) -- 10/08/2014 -- Cotton wool/buds/pads registered current value growth of 1% in 2013 to reach S$8 million. Current value and volume growth in 2013 was stable, although slightly lower than in 2012. Since 2012 was the Year of the Dragon, the number of newborn babies increased, which pushed up retail volume and value sales of the category. Hence, growth in 2013 was slightly lower than the previous year.

Competitive Landscape

Dairy Farm International Holdings led cotton wool/buds/pads in 2013 with a 23% value share. This was mainly due to the strong presence of private label lines such as Guardian, First Choice and Giant, which recorded respective value shares of 10%, 8% and 5%.

Industry Prospects

Value sales of cotton wool/buds/pads are expected to increase at a marginal constant CAGR over the forecast period. Consumers are likely to continue to favour private label products due to their reasonable quality and affordable prices, which will lead to slower value growth than volume growth. Since the category is facing an intensely-competitive environment, players are expected to offer continuous promotions such as price discounting and bulk-purchase offers over the forecast period. Given this, forecast period volume growth is expected to be higher than constant value growth.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Singapore with research from Euromonitor's team of in-country analysts.

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If you're in the Cotton Wool/Buds/Pads industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Singapore market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
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