Mumbai, Maharashtra -- (SBWIRE) -- 06/06/2017 -- Craftsvilla.com has emerged as the one of the largest flagship of ethnic shopping in internet marketing. The company has captured the global market with its unique gamut of ethnic handloom products, starting from ethnic wear to accessories and footwear to lifestyle products. With the increasing demand for traditional wears and to match the evolving need of fashion trends, Craftsvilla has now launched in house ethnic wear brands namely Anuswara and Avanya, to keep up with the blazing demand for contemporary ethnic wear in the global market.
Craftsvilla came up as a unique and thoughtful initiative of the co-founders, Monica Gupta and Manoj Gupta in 2011. Soon it took a strong hold of the market with its inspiring collection of traditional and handloom products showcasing the crafts and trends of every corner of India. With progressing time, this e-commerce portal kept up with the emerging fashion trends and culture, since 80% of its business came from traditional wear collection.
The year 2016 witnessed a keen interest among consumers for ethnic work wear and a rise in ethnic wear business on the site. And soon by the end of 2016, Avanya, the second in house brand of Craftsvilla was launched with a big bang unleashing its exclusively designed ethnic daily wear collection for women, including sarees, salwars, suits and kurtis. The response was undoubtedly thrilling which led to consecutive launch of the third in house ethnic wear brand from Craftsvilla, Anuswara in 2017, April at Bangaluru, with the brand showstopper being Pranitha Subhash.
The Chief Business Officer of Craftsvilla, Manish Kalra disclosed their idea behind launching daily ethnic wear collection through in house brands Avanya and Anuswara. Craftsvilla being one the largest standalone voguish collections of craft products showcases a huge collection of ethnic wears as well. However, when the company conducted a consumer review, the need for daily work wear was prominent. The endeavor was meant to reach out to every consumer as a daily wear solution rather than just remaining a portal for festive wear Therefore, Avanya and Anuswara were unveiled with exciting collection of day to day comfortable wear.
Catering to the need of the working women, Avanya has been especially dedicated as an exorbitant collection of daily wear Kurti, Salwar Suit and Saree. Strengthening the portfolio, Anuswara focuses on handpicked designs of Kalamkari Tales, Ikat Illustrations, Indigo collection and summer hues among its daily apparel collection. Manish Kalra, again discussed the personal interest taken by himself and the Co- founder Manoj Gupta, to design their collection with true ethnic craft and handloom inspirations, by travelling to different villages around India. Manoj Gupta even went to Andhra Pradesh to deal with manufacturers, so as to offer handpicked fabrics and exclusively crafted handloom designs.
Both Anuswara and Avanya are inspired by the multicultural crafts and handloom trends in India. These brands stand apart from others in imposing a prominent impact in the fashion trends of contemporary working women. The collections unveiled by the brands speak for themselves, and marks ethnic wear as comfortable apparel pick for casual wear beyond just festive occasions. These brands offer you enticing collection of contemporary designs, ethnic style and comfortable fabrics in kurti and saree. It is designed for modern day women, keeping in mind Indian traditional apparel trends and craft works.
The company takes care of including cotton as one of the main fabric in its collection. Kalamkari being a 3000 year old craft pattern in India, originating near Hyderabad, is exclusively found in comfortable cotton fabric mainly. Ikat again being a typical Indian craft pattern observed in Telengana, Andhra and Orissa brings in the true handloom charm and ethnic spirit to contemporary apparels.
Besides, since the research team of Craftsvilla observes changes in fashion trends with season in every 3 months, the designs and collections of these two exclusive in house brands are also refreshed, in order to keep up with the changing trends apparel styling. The consumer response is already mesmerizing owing to high quality, and designer collections of these ethnic wears in comfortable budget range of INR 1000 to INR 2000, particularly in Anuswara.
About Craftsvilla.com
Craftsvilla.com stands among the most prominent ethnic shopping portal offering 100% authentic hand crafted quality products. It is constantly keeping up with the trends of fashion hits every year since 2011. The company started with 25,000 artisans and huge array of 4 million product lineup, now in 2017 expects to touch 600crs turn over, with the launch of Avanya and Anuswara expecting 25 to 30% rise in sales and business.
Media Contact:
Company Name: Craftsvilla Handicrafts Pvt Ltd
Contact Person: Manoj Gupta
Phone: 91-22-61570809
Address: 1501, E-Wing, Lotus Corporate Park, Goregaon (E)
City: Mumbai
State: Maharashtra
Country: India
Website: www.craftsvilla.com