Persistence Market Research has announced the addition of the “Cross Platform And Mobile Advertising Market to Register Steady Expansion During 2017 - 2025" report to their offering.
New York, NY -- (SBWIRE) -- 10/11/2018 -- The on-screen time per person globally is on the rise, with the ubiquity of connected devices coupled with the explosion of online content creation. Online advertising is on the foreground for most marketers as their target audience gets connected to online platforms. One of the key trends emerging out of online content consumption is the dominance of mobile devices as content consumption devices. This has compelled marketers to move towards a mobile first approach into their advertising strategies.
One of the emerging approaches among online marketers is Cross Platform and Mobile Advertising. Cross Platform and Mobile Advertising leverages user behavior data from multiple devices to ascertain the customer profile of a user to tailor the advertisements content being delivered to the user. Selective exposure is one of the major tools used as a part of Cross Platform and Mobile Advertising. Under selective exposure the user is exposed to the advertisements that match with his internet usage or search history. Cross Platform and Mobile Advertising platforms use advanced algorithms to ascertain what the user is most likely to spend his money and to advertise with a motive of driving the purchase decision or to expedite it.
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Cross Platform and Mobile Advertising Market: Drivers & Challenges
One of the primary drivers driving the adoption of cross platform and mobile advertising market is the rapid adoption of mobile devices among users worldwide. The adoption of smartphones coupled with easy availability of affordable internet services is driving the shift of content consumption on mobile phones. The mobile first attitude of consumers is driving the adoption of cross platform and mobile advertising. However, cross platform adverting occurs on various platform and sometimes fails to target the real end users while being costly at the same time. This has proven to be a major hindrance in terms of market growth.
Cross Platform and Mobile Advertising Market: Segmentation,
Segmentation of Cross Platform and Mobile Advertising, By Advertising Type:
Search advertising shows the user ads according to his keyword search. The advertisements shown here are also tailored to the past searches of the user.
Usage of social media platforms to tailor advertisements on basis of user's social life is included under native social advertising.
Display ads are shown by various websites as popups or dedicated cutouts in a space dedicated on the webpage
Videos are embedded as a part of a webpage which are tailored to the usage habits of a user.
Mass messages according to user profiling is one of the most used method of cross platform and mobile advertising.
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Cross Platform and Mobile Advertising Market: Competitive Landscape
The major players in Cross Platform and Mobile Advertising market include Alphabet Inc, Facebook Inc, Apple Inc, SAP SE, Microsoft Corporation, AOL, Millenial Media, Yahoo! Inc, 188.8.131.52. Amobee, Inc., and Inmobi.