Culinary Institute of America Graduate Launches

Online Menu Planning Service Offers Healthy Meal Plans and Personal Support


Hyde Park, NY -- (SBWIRE) -- 03/11/2014 -- Donielle Morgenstern, a 2003 graduate of The Culinary Institute of America (CIA), launched her online menu planning service, Foodhook, during a visit to the CIA campus Sunday. Foodhook is a subscription-based service that offers weekly meal plans, organized shopping lists, and personalized support from a professional chef.

Foodhook offers four meal plans to choose from: vegetarian, gluten free, eating light, and one-pot. Morgenstern designs each meal based on fresh, unprocessed and healthy ingredients, then distributes recipes and shopping lists every week. A professional chef is available by phone or email for those that choose more personalized support.

“With support from a professional chef, home cooks are never alone in the kitchen.” Morgenstern said.

Morgenstern was born and raised in the food-rich Hudson Valley, where she was inspired by some of America’s most elite chefs to pursue life in the culinary arts. As a student at the CIA, Morgenstern worked with the staff and faculty to create the first student-run garden on campus and was selected in 2004 as the front-of-the-house fellow at the Ristorante Caterina de' Medici before beginning a career as a personal chef.

“The Culinary Institute of America has thousands of graduates who are successful in all facets of the food and hospitality world. Donielle’s alma mater looks forward to adding her new business to the long list of success stories,” said college spokesperson Jeff Levine.

Home cooks can sign up for Foodhook at or through social media at Meal plans cost between $6 and $10 per month. Morgenstern founded Foodhook with her sister Lori Flynn, an entrepreneur who opened Seeking Sitters Capital District in Albany, NY, in 2009.

Donielle Morgenstern
Morgenstern of Pittsburgh, PA, brings to Foodhook 10 years of experience in the hospitality industry. She began her career as the catering director and manager at a gourmet market in Boca Raton, Florida from 2005-2006. She moved to Washington D.C. in 2006, where she worked as a personal chef and founded in 2007 YUM YUM Babyfood, an organic product line and delivery service for families on Capitol Hill. Since moving to Pennsylvania in 2009, Morgenstern has worked as a chef instructor at a Squirrel Hill fitness center, focusing on quick, healthy meals for the entire family.

Lori Flynn
Lori Flynn of Delmar, NY is the co-founder and co-owner of Foodhook. Flynn brings more than 15 years of management experience to Foodhook, her second internet venture. In 2009 Flynn opened SeekingSitters Capital District, an Albany and Saratoga Springs, NY area franchise of the national online babysitting referral service, SeekingSitters. She sold the franchise in 2012.

Foodhook is an online menu planning service that offers weekly, healthy meal plans with professional chef support. See more at