Allied Market Research

Current Trends and Future Growth of Personal Care Electrical Appliances Market

The world personal care electrical appliances market is anticipated to witness steady demand in developed regions on account of early adoption of premium lifestyle and awareness regarding personal grooming. However, individuals in developing regions are inclined towards hair care technology such as stylers and straighteners, which would further fuel the demand.


Portland, OR -- (SBWIRE) -- 10/02/2017 -- Personal Care Electrical Appliances Market is expected to garner $28,007 million by 2022. Personal care electrical appliances in the global market include hair care appliances, hair removal appliances, oral care appliances, and other appliances such as foot massagers and heating pads.

Growth in ageing population, improving economic conditions, increasing awareness regarding personal grooming, inclination towards automation, and growing online sales are factors that drive the market growth. In addition, growing urban population and increasing demand from untapped markets such as Asia-Pacific and LAMEA are anticipated to further drive the demand for the personal care electrical appliances market. However, lack of durability and high cost of the products limit the market growth.

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Electric toothbrush is the primary product under the oral care appliance segment that dominates the market. Plaque removers are electric toothbrushes with a rotatory brush head especially made to remove plaque. Plaque removers have gained importance among people with periodontal issues, while the device is not common among buyers. In 2014, powered toothbrush was the leading revenue generator in the oral care segment, and is projected to dominate the market throughout the analysis period.

Personal care electrical appliances are used by both men and women. Female buyers have a higher share in hair care products, whereas males dominate the shavers market. The female customers segment is expected to outpace the male customers segment in the near future. However, the male customers segment would generate a notable revenue by 2022 growing at a CAGR of 8.6% during the forecast period.

Key findings of the Personal Care Electrical Appliances Market:

- In the year 2014-2015, hair care appliances segment led the overall personal care electrical appliances market revenue, and is projected to grow at a CAGR of 7.7%.

- Oral care appliances is expected to be the third highest revenue-generating segment by 2022 and would grow at the highest CAGR of 11.4% during the forecast period.

- Hair stylers is anticipated to be the fastest growing market segment for the hair care appliances market and is projected to grow at a CAGR of 10%.

- North America generated the highest revenue, among all regions in 2014, and would dominate the market throughout the forecast period.

The key players in the personal care electrical appliances market focus on expanding their business operations in the emerging countries with new product launch as their preferred strategy. The major players profiled in this report include Remington Products Company, Procter and Gamble (Braun GmbH/Oral B), Conair Corp., Royal Philips Electronics NV, Panasonic Corporation, Groupe SEB, Colgate-Palmolive, Helen of Troy L.P, HoMedics Inc., and LION Corp.

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