Customer Experience Management (CEM) Industry Overview
Portland, OR -- (SBWIRE) -- 09/14/2017 -- The global customer experience management market is expected to grow at a CAGR of around 22% from 2017 to 2025. Customer experience management (CEM) is the practice of building and reacting to consumer interactions to satisfy their expectations. In addition to increasing loyalty and advocacy, it involves a strategy that demands process change and an array of technologies to succeed. Emergence of customer experience management services has helped in lowering at-risk revenue and winning over lost customers. The solution further enables business owners to engage their consumer as a sustainable element for progress. CEM further minimizes the cost of new customer acquisition.
The global customer experience management market is segmented by touchpoint, industry, and geography. In terms of touchpoint, the market is segmented into web, mobile, contact center, social media, and others. Industries such as healthcare, media and entertainment, retail, public sector, BFSI, manufacturing, and others are anticipated to experience tremendous growth in the customer experience management market. This report analyzes the customer experience management market on the basis of geography into North America, Europe, Asia-Pacific, and Latin America, Middle East and Africa (LAMEA).
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Market Dynamics:
Drivers:
Reduction in churn-out rate
Rise in demand for customer management services
Growth among end-user industries such as retail, e-commerce, m-commerce, and others
Restraints:
High maintenance among various channels
Lack of knowledge about latest technology
Market Players:
The key players profiled in this report include Oracle Corporation, IBM, Adobe Systems, Verint Systems, SAP SE, Tech Mahindra, Zendesk, Satmetrix, ResponseTek, ClickTale, Kana, and others.
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MARKET LANDSCAPE
By Touch Point
Social Media
Web
Email
Contact Center
Others
By Vertical
Healthcare
Information Technologies
Public Sector
Consumer Goods & Retail
Banking, Financial Services & Insurance
Hospitality
Automotive
Others
By Geography
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Rest of LAMEA
Table of Content for customer experience management Industry
1. Executive summary
1.1. Key findings
1.2. Market attractiveness and trend analysis
1.3. Competitive landscape and recent industry development analysis
2. Introduction
2.1. Report description
2.2. Scope and definitions
2.3. Research methodology
3. Market landscape
3.1. Growth drivers
3.1.1. Impact analysis
3.2. Restraints and challenges
3.2.1. Impact analysis
3.3. Porter's analysis
3.3.1. Bargaining power of buyers
3.3.2. Bargaining power of suppliers
3.3.3. Threat of substitutes
3.3.4. Industry rivalry
3.3.5. Threat of new entrants
3.4. Global customer experience management (CEM) market shares analysis, 2014-2025
3.4.1. Global customer experience management (CEM) market shares by touchpoint, 2014-2025
Continued…
List of Tables
Contain 38 Tables
List of Figures
Contain 51 Figures
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