Harrisburg, NC -- (SBWIRE) -- 02/25/2019 -- Global Customer Journey Analytics Market
Customer journey analytics is weaving together of each touchpoint that a consumer interacts across multiple channels. Customer journey analytics provides marketers and professionals of customer experience a unique and powerful tool to understand and engage with each consumer at personal level. One can determine the most important consumer journeys and can prioritize these opportunities that considerably impact business goals by analyzing enormous data points in real-time.
Increasing trends of analytics owing to rise in availability of real-time data and digitization results into adoption for consumer behavior data analysts. The analysis primarily focuses on operations of the market to take effective marketing decisions. The necessity of customer behavior data analysis leads to the increase in demand for analysis of consumer journey. The customer journey analytics is the fusion of analytical solution and marketing tool to track its potential consumers from real time by creating a chronological timeline of consumer engagement. It notices consumer movements across various channels and reach points by combining data associated with customer interactions, feedback and transactions to give an end to end image of the consumer journey. It is an integration of advanced analytics, large data technology, and domain expertise to allow enterprises to map their consumer journey.
The Global Customer Journey Analytics market size is expected to grow from USD 4.22 Billion in 2016 to USD 12.22 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.8% between 2017 and 2022.
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Top Leading Companies are: IBM Corporation,SAP ,Adobe Systems ,Servion ,Salesforce ,Pointillist ,Callminer ,Quadient ,Verint Systems ,Kitewheel,Nice Systems ,Clickfox
Expansion of modern retail industry and over penetration of mobile and smartphone applications across the world are the key driving factors of the market. In addition, adoption of large data analytics in enterprises, requirement to gain competitive control in retail industry and increasing demand for improved consumer experience are another leading factors influencing expansion of customer journey analytics market.
However, several factors like data management complexity and data privacy issues are major restraints of the market.
Contents of the 15 Chapters for This Customer Journey Analytics Market Study:-
Chapter 1, to describe Customer Journey Analytics Introduction, product scope, market overview, market opportunities, market risk, market driving force;
Chapter 2, to analyze the top manufacturers of Customer Journey Analytics , with sales, revenue, and price of Customer Journey Analytics , in 2017 and 2019;
Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2017 and 2019;
Chapter 4, to show the global market by regions, with sales, revenue and market share of Customer Journey Analytics, for each region, from 2013 to 2019;
Chapter 5, 6, 7, 8 and 9, to analyze the key regions, with sales, revenue and market share by key countries in these regions;
Chapter 10 and 11, to show the market by type and application, with sales market share and growth rate by type, application, from 2013 to 2019;
Chapter 12, Customer Journey Analytics market forecast, by regions, type and application, with sales and revenue, from 2019 to 2025;
Chapter 13, 14 and 15, to describe Customer Journey Analytics sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source.
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Customer Journey Analytics Market, by Type:
Software
Services
Managed services
Professional services
Support and maintenance services
Consulting services
Customer Journey Analytics Market, by Applications:
Product management
Customer segmentation and targeting
Campaign management
Customer behavioral analysis
Customer churn analysis
Brand management
Others
Based on deployment mode, end-user size, component, touch-point, region and industry verticals, the market is fragmented on a large scale. By component, the market has been segmented into services and software. Segments under deployment mode includes cloud and on-premise. Segmentation of market based on touch-point consists of mobile, email, web, store and call centre. Moreover, based on end-user size, the market has been further segmented into large enterprises, as well as small and medium size enterprises. The market on the basis of industry vertical segment has been classified into utilities, BFSI, government and defence, energy, IT and telecom, manufacturing, travel and hospitality, media and entertainment, automotive, healthcare and life sciences, and retail and e-commerce.
Presence of large industries in analytics field has led North America to contribute more in the growth of journey analytics market. In addition, Europe, due to acceptance of emerging technologies is procuring second position in the customer journey analytics market. The customer journey analytics market in Asia Pacific region is likely to expand at high growth rate owing to increasing adoption of analytics software in number of industries and enormous smartphone penetration throughout the forecast period. Moreover, the market in MEA and Latin America is anticipated to expand at significant growth rate on the back of growing adoption of enhanced analytics in enterprises.
The report will make detailed analysis mainly on the development environment, Market size, development trends, operation situation and future development trends of Customer Journey Analytics Market on the basis of current situation of the industry in 2019 so as to make full comprehension and judgment on the competitive situation of Customer Journey Analytics Market Carrier and assist manufacturers and investment organization to better grasp the development course of Customer Journey Analytics Market.
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Important attributes of the report:
The 360-degree Customer Journey Analytics overview based on a global and regional level.
Market share, value, volume, and production capacity is analyzed on global, regional and country level.
A complete and useful guide for new market aspirants.
Forecast information will drive strategic, innovative and profitable business plans.
SWOT analysis of players will pave the way for growth opportunities, risk analysis, investment feasibility and recommendations.
Lastly, the research methodology and data sources are offered in this report.
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