Boonton, NJ -- (SBWIRE) -- 05/22/2019 -- Customer Journey Analytics Market Overview

The Customer Journey Analytics Market report provides a detailed analysis of various market elements that are requisite for a better understanding of the market. This market study is done for forecast period (2017-2026). A in depth analysis on various market elements such as market definition, dynamics, research methodology, segments and competitive landscape is used to gauge better market insights. Different factors under the market dynamics section such as drivers, restraints, opportunities and challenges are helpful in adopting various organic as well as inorganic market strategies and approaches.

The market estimation for various segments is performed in order to obtain qualitative as well as quantitative insights regarding the market. Our market analysts' various factors that includes both social and-economic parameters along with several key developments occurring worldwide while analyzing the market dynamics and estimating the values. Fluctuations in regulatory policies and changing business strategies are considered to have a great impact on the market.

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Leading Customer Journey Analytics Market Key Players:
IBM Corporation, SAP, Adobe Systems, Servion, Salesforce, Pointillist, Callminer, Clickfox

Customer Journey Analytics : Market Outlook

Our analysts use various approaches such as primary research and secondary research to fetch the raw data which is further utilized to classify the data on the basis of Top-Down and Bottom-Up Approaches. Primary research includes preparing questionnaires for industry experts, company executives who can help in cracking the market. We also utilize other sources such as industry magazines, government associations, paid databases to validate our data. An executive summary is also provided to our clients helping them to gauge the latest industry trends and forthcoming market insights.

The main objective of the market study is to provide both extrinsic as well intrinsic market insights. The market is broken into smaller segments which helps in building a much more classified market outlook. Each segment is analyzed w.r.t the global market as well as various other micro-markets. Major regions that are considered in our market study are North America, Europe, Asia Pacific and Rest of the World. Geographical analysis is considered as one of the most significant factors used by the analysts to benchmark market strategies along with offering valuable insights about the market. Along with the market dynamics, value chain analysis and Porter's Five Forces analysis is also provided. Porter's Five Forces Model offers insights regarding bargaining power of supplier and consumer along with threats from substitutes and new entrants.

Customer Journey Analytics : Market Competitive Landscape

The market analysis also encompasses competitive insights for the major industry players and start up ecosystems. In order to fetch insights regarding the positioning of the key industry players, a company ranking analysis is provided. The companies are considered on the basis of following parameters:
- Market Share
- Brand Value
- Product Benchmarking
- Geographic Analysis
- Market Penetration

The market study also includes company profiling of the major players. It mainly considers following factors:
- Financials
- Segment Breakdown
o Business Segment wise Split
o Geographic Outreach
- Product Benchmarking
- Recent Developments
o New Product/Services Launched
o Partnerships, Collaborations & Expansions
o Expansions & Investments
o Acquisitions & Mergers
- SWOT Analysis

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Table Of Content

1…. Introduction. 10

1.1 Market Definition. 10

1.2 Market Segmentation. 11

1.3 Research Timelines. 12

1.4 Assumptions. 12

1.5 Limitations. 13

2…. Research Methodology. 14

2.1 Data Mining. 14

2.2 Secondary Research. 14

2.3 Primary Research. 14

2.4 Subject Matter Expert Advice. 14

2.5 Quality Check. 15

2.6 Final Review.. 15

2.7 Data Triangulation. 15

2.8 Bottom-Up Approach. 16

2.9 Top-Down Approach. 16

2.10 Research Flow.. 17

2.11 Data Sources. 17

2.12 Primary Interviews. 18

2.12.1 Primary Interview Breakdown. 18

2.12.2 Primary Interviews Transcripts. 18

3…. Executive Summary. 19

3.1 Market Overview.. 19

3.2 Global Customer Journey Analytics Market Geographical Analysis. 20

3.3 Global Customer Journey Analytics Market, By Industry (Usd Million) 21

3.4 Global Customer Journey Analytics Market, By Application (Usd Million) 22

3.5 Global Market Split 23

3.6 Country Cagrs, 2018 – 2025. 24

4…. Market Outlook. 25

4.1 Global Customer Journey Analytics Market Outlook. 25

4.2 Market Drivers. 26

4.2.1 Initiatives Towards Reducing Customer Churn Rate. 26

4.2.2 Growing Demand For Consistent Customer Support Throughout Business Interaction 27

4.3 Market Restraints. 28

4.3.1 Existence Of Complex Technology And Tools. 28

4.4 Market Opportunities. 28

4.4.1 Increasing Need To Predict Consumer Behavior Through Insights. 28

4.5 Market Challenges. 29

4.5.1 Threats Regarding Safety And Protection Of The Data. 29

4.6 Porter's Five Forces Analysis. 30

5…. Market, By Application. 31

5.1 Overview.. 31

5.2 Customer Segmentation & Targeting. 32

5.3 Customer Behavioral Analysis. 32

5.4 Customer Churn Analysis. 33

5.5 Brand Management 33

5.6 Campaign Management 33

5.7 Others. 33

6…. Market, By Touchpoint 35

6.1 Overview.. 35

6.2 Web. 36

6.3 Social Media. 36

6.4 Mobile. 36

6.5 Email 37

6.6 Branch/Store. 37

6.7 Others. 37

7…. Market, By Industry. 38

7.1 Overview.. 38

7.2 Banking, Financial Services, And Insurance (Bfsi) 39

7.3 Telecommunications And It 39

7.4 Healthcare And Life Sciences. 40

7.5 Media And Entertainment 40

7.6 Retail And E-commerce. 40

7.7 Others. 41

8…. Market, By Geography. 42

8.1 Overview.. 42

8.2 North America. 44

8.2.1 U.S. 48

8.2.2 Canada. 50

8.2.3 Mexico. 52

8.3 Europe. 54

8.3.1 Germany. 58

8.3.2 Uk. 60

8.3.3 France. 62

8.4 Asia Pacific. 64

8.4.1 China. 68

8.4.2 Japan. 70

8.4.3 India. 72

8.5 Latin America. 74

8.5.1 Brazil 78

8.6 Rest Of The World. 80

9…. Company Profiles. 82

9.1 Ibm.. 82

9.1.1 Company Overview.. 82

9.1.2 IBM: Key Facts. 82

9.1.3 Financial Performance. 83

9.1.4 Product Benchmarking. 83

9.1.5 Swot Analysis. 84

9.2 Sap. 85

9.2.1 Company Overview.. 85

9.2.2 Sap: Key Facts. 86

9.2.3 Financial Performance. 86

9.2.4 Product Benchmarking. 87

9.2.5 Swot Analysis. 87

9.3 Adobe Systems. 88

9.3.1 Company Overview.. 88

9.3.2 Adobe Systems: Key Facts. 88

9.3.3 Financial Performance. 89

9.3.4 Product Benchmarking. 89

9.4 Nice Systems. 90

9.4.1 Company Overview.. 90

9.4.2 Nice Systems: Key Facts. 90

9.4.3 Financial Performance. 91

9.4.4 Product Benchmarking. 91

9.5 Verint Systems. 92

9.5.1 Company Overview.. 92

9.5.2 Verint Systems: Key Facts. 92

9.5.3 Financial Performance. 93

9.5.4 Product Benchmarking. 93

9.6 Salesforce. 94

9.6.1 Company Overview.. 94

9.6.2 Salesforce: Key Facts. 95

9.6.3 Product Benchmarking. 95

9.7 Pointillist 96

9.7.1 Company Overview.. 96

9.7.2 Pointillist: Key Facts. 96

9.7.3 Product Benchmarking. 96

9.8 Clickfox. 97

9.8.1 Company Overview.. 97

9.8.2 Clickfox: Key Facts. 97

9.8.3 Product Benchmarking. 97

9.9 Quadient 98

9.9.1 Company Overview.. 98

9.9.2 Quadient: Key Facts. 98

9.9.3 Product Benchmarking. 98

9.10 Servion. 99

9.10.1 Company Overview.. 99

9.10.2 Servion: Key Facts. 99

9.10.3 Product Benchmarking. 99
Reason to Buy

- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global Customer Journey Analytics market
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Customer Journey Analytics market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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