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Customer Journey Analytics Market Expected to Reach 11500 Million US$ by the End of 2025, Mobile Segment Is Expected to Grow at the Fastest Rate

Global (United States, European Union and China) Customer Journey Analytics Market Size, Status and Forecast 2018-2025


Pune, India -- (SBWIRE) -- 11/06/2018 -- In the component segment, the customer journey analytics software segment is expected to gain a larger market share during the forecast period. The demand for customer journey analytics software is rising, as organizations need a solution to monitor and analyze customer interactions to understand their feelings, emotions, and sentiments. Customer journey analytics vendors provide software that assist companies with the data collection and analysis for generating meaningful insights into customer sentiments, voice of the customer, and the volume of interactions. Customer journey analytics software analyze the data in different formats, such as video, images, text, or audio.

Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.

In 2017, the global Customer Journey Analytics market size was 3430 million US$ and it is expected to reach 11500 million US$ by the end of 2025, with a CAGR of 16.3% during 2018-2025.

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This report focuses on the global Customer Journey Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Customer Journey Analytics development in United States, Europe and China.

The key players covered in this study



Adobe Systems

Nice Systems


Verint Systems







Market segment by Type, the product can be split into



Market segment by Application, split into

Customer Segmentation And Targeting

Customer Behavioral Analysis

Customer Churn Analysis

Campaign Management

Brand Management

Product Management

Market segment by Regions/Countries, this report covers

United States




Southeast Asia


Central & South America

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The study objectives of this report are:

To analyze global Customer Journey Analytics status, future forecast, growth opportunity, key market and key players.

To present the Customer Journey Analytics development in United States, Europe and China.

To strategically profile the key players and comprehensively analyze their development plan and strategies.

To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Customer Journey Analytics are as follows:

History Year: 2013-2017

Base Year: 2017

Estimated Year: 2018

Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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