Fast Market Research

Czech Republic Consumer Electronics Report Q3 2014 - New Market Study Published

Fast Market Research recommends "Czech Republic Consumer Electronics Report Q3 2014" from Business Monitor International, now available

 
Repost This

Boston, MA -- (SBWIRE) -- 05/30/2014 -- The consumer electronics market in the Czech Republic experienced a dip in growth in recent years as a result of market saturation in some key product categories, as well as challenging economic conditions. Nonetheless, it remains one of the most lucrative in Central and Eastern Europe as a result of relatively high income levels and the strength of supporting infrastructure such as data networks. Sales of smartphones, tablets and smart TVs all offer vendors opportunities for strong unit and value growth in 2014. However, there is downside risk, with the weakening of the koruna pushing up prices of imported products and acting as a drag on growth.

Headline Expenditure Projections

Computer hardware sales: USD1.595bn in 2013 to USD1.595bn in 2014, down 0.1%. The market will perform better than in 2013, but the shifting sales mix to low cost tablets and depreciation of the koruna will continue to be a drag on growth.

View Full Report Details and Table of Contents

AV sales: USD1.71bn in 2013 to USD1.79bn in 2014, up 3.5%. We expect growth in 2014 to be driven by sales of smart TV sets, with traditional markets saturated.

Handset sales: USD763mn in 2013 to USD817mn in 2014, up 7.1%. Mobile penetration is high, meaning flat volumes overall, but smartphone penetration is rising rapidly, pushing up the average selling price of devices and driving market value growth.

Key Trends And Developments

As the cost of handsets declined in 2012 and 2013 smartphone sales volumes boomed and accounted for a rapidly increasing share of overall handset sales. The increase in smartphone units as a share of the total has resulted in an increase in the average selling price of devices for the handset market as a whole. A key factor behind this trend is the declining price of smartphones, with East Asia-produced mid-range smartphones running Android particularly important drivers. Google's partner vendors have been the prime beneficiaries of the shift to smartphones, but the Czech Republic has been a successful market for Windows Phone, using Nokia's brand strength in the market. This could make a dent in Android's market share and create a viable third ecosystem in the mobile market.

The PC market is evolving as a result of macroeconomic trends. In December 2013 Chain Expert Electronics reported that since 2012 there had been a bifurcation of the market, with a decline in sales for mid-range devices, but strong sales at the premium and low-end, due to the squeeze on the middle class.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Peru Consumer Electronics Report Q3 2014
- Bulgaria Consumer Electronics Report Q3 2014
- Chile Consumer Electronics Report Q3 2014
- Hungary Consumer Electronics Report Q3 2014
- Philippines Consumer Electronics Report Q3 2014
- Turkey Consumer Electronics Report Q3 2014
- Indonesia Consumer Electronics Report Q3 2014
- Consumer Electronics in the Czech Republic
- Consumer Electronics Retailing in Czech Republic: Market Snapshot to 2017
- Electrical and Electronics Retailing in Czech Republic: Databook to 2017